Visit your School or University through Virtual Reality

BY KAYLA NOBREGA

The new school year has just begun all over the UAE, with new students from many parts of the world joining different primary, secondary, and tertiary institutions.

Most of these new students have moved with their parents from their home countries, while some students have moved without their parents and are staying in school accommodation.

Searching for a school while still living in a different country has its challenges in that one cannot visit the school and interact with the facilities before making a decision. This is why schools, like the American School of Dubai (ASD), have started incorporating virtual reality solutions in their marketing strategies.

Through a virtual tour – in the comfort of your own home, no matter where it is in the world – you can walk around your university or school and explore what it has to offer.

ASD has impressive facilities for the extra-curricular activities held on campus, such as a 640 seat theatre with a removable orchestra pit cover and professional acoustic panels, and a gymnasium that includes two full sized basketball courts, dance studios, a climbing wall, a weight room, an indoor running track, and a swimming pool!

It sounds pretty impressive when you read it, so can you imagine what your reaction will be if you could see it instead?

Virtuality and ASD invite you to explore the virtual tours they use to showcase their facilities to their international parents and students:

ASD Theatre

ASD Track House

ASD Community Cafe

 

 

Benefits of VR tours for parents/students:
Having access to virtual tours allows students to learn their way around the campus before arriving to their first day of school, and allows parents the opportunity to interact with where they are sending their child. VR tours of boarding houses act as a platform for international students to view and get to know the living spaces before they have even arrived in the country.

Benefits of VR tours for institutions:
Education institutions that go to GETEX, and other exhibitions, can use virtual tours like the ones above to showcase their facilities to the exhibition guests. Including a VR element at a stand ensures longer engagement with people, and adds value to their experience at the stand. VR tours are great means to advertise online; photographs can be extracted for social media use, and features can be tagged with the ability to embed images, videos, PDF documents, and web links into the tour.

How VR is being used in Retail

BY KAYLA NOBREGA

The world of retail is ever-changing to cater for the demands of every generation of consumers. The most recent change comes with the consumer demand for virtual reality experiences, and even though VR as we know it is fairly new to the industry, many companies are already incorporating it into their marketing and operations strategies.

IKEA in Australia integrated a virtual walk-through into their website as an innovative online shopping experience. Embedded within the tour were tags on each product that linked them to your shopping basket. IKEA Australia Multi-channel Specialist, Malcolm Haylett, shared that they are aware that clients like to interact with their products before purchasing them and this is not a part of the conveniences of online shopping. This is why they are investing in VR solutions.

VR use is not limited to the online and digital world, but can be used in-store as well. IKEA uses a more AR-central application – in store and available for personal download by the customer – that people can use to position digital pieces of furniture in their own space. If you are looking for a couch and want to make sure it fits your theme, you can use the app to digitally insert the couch into your lounge and interact with it before you decide on the purchase.

It is also not only limited to sales, but can be used in staff training. IKEA’s team that builds the products on delivery can learn to do so via virtual reality training. This concept entails gamified instructions and assessments that allow learning to be interactive, at the own pace of the trainee, and uniform.

There are many use cases for VR in the world of retail, and it is only the beginning of the VR revolution.

AR bringing their life into ours

BY AKIVA PREMACHANDRA

Virtual and augmented reality has opened so many doors that allow gamers to immerse themselves in a world away from the norm, a safe haven for most that allows them to explore, conquer, and thrive in worlds unlike our own.

One of my favorite franchise of games growing up was Pokémon. I was able to dive into a world of fantasy that was beyond what I could imagine as a 5 year old and to see that franchise come to life through augmented reality in the form of Pokémon GO threw me back into the wonder I had as a child when exploring the world of Pokémon.

Being able to interact with these creatures and see them in our world was so exciting; I found myself exploring all of Dubai just to try and Catch ‘Em All! The game also brought forward an entirely new community in the UAE allowing you to meet new people and build new friendships, all through a game that has captured the hearts of many generations of gamers.

Many small businesses have thrived through Pokémon GO, having turned their locations into Pokéstops and Pokémon Gyms which brought in customers and in turn brought in revenue. On December 11th 2016 Starbucks partnered with the game to transform 7,800 stores into Pokéstops and Gyms giving more players the opportunity to play and engage with their local communities.

The brilliance of using augmented reality to bring a fantasy world into ours, giving us a new way to explore our surroundings is an amazing leap forward for everyone from the casual gamer to the hardcore leveling warriors, as well as for businesses.