Virtual Reality for Children



With National Children’s Day coming up on the 20th of November, we thought it would be appropriate to share some information regarding children and how they relate to Virtual Reality.

Children learn and grow by interacting with their environment in which they are fully immersed. This automatically makes VR a great tool with both educational and entertainment value for children. Here are a few facts based on a study hosted by DigiLitEY, available at the end of this post.


1. Children trying VR for the first time find it “strange” and require something that keeps their virtual experience linked to the physical world, making VR hardware with hand controls perfect. A child being seated also helps them enjoy the experience without worrying about their physical environment.

2. The top three interests children have in VR are (1) being able to visit fantasy worlds, (2) going on an adventure, and (3) being able to fly like a bird. Children enjoy the simulations that allow them to experience the worlds they create in their own imaginations.

3. Children who do not have access to VR hardware have expressed an interest in the medium by exploring 360 videos and VR content on YouTube.

4. While a child is immersed in a VR game or simulation, they still speak to their peers around them. This indicates that children enjoy sharing their experiences and that VR becomes another social tool for them.

5. The suggested time limit for a VR session with a child is twenty minutes.


To read the study more in depth, you can download the PDF here.

Have you met Andy?



At the end of last month, in celebration of launching our studio, we released our Snapchat filter.

Meet our chameleon mascot, Andy. Andy is a Malagasy name, so it is pronounced “Anj.”

Why is Andy our mascot?
1. Chameleons are prevalent in Madagascar, with around 44% of the world’s chameleon species found there. Our founders, Ayaz and Rishad, are from Madagascar as well.

2. Chameleons change colour to communicate or regulate their body temperature – their ability to adapt in different surroundings is a trait Virtuality carries out in Dubai. We adapt to our client’s needs, and to the market climate in Dubai.

3. Chameleons have the capacity to rotate their eyeballs 90 degrees vertically and 180 degrees horizontally, and they can move their eyes in opposite directions at the same time – Virtuality’s passion pertains to vision. This kind of vision refers to our work in the fields of AR, VR, and 360 degree visual content.


If you have not yet scanned the code and sent us your selfie with our Snapchat filter, please do so! This is possible through all our social media platforms.

You can also activate the filter directly on your phone by clicking here.

How to create 3D models using Photogrammetry



Photogrammetry is a process by which measurements of a three-dimensional object are taken from a two-dimensional image. It is a process used to digitize physical objects and implement them in AR applications.

It is used in industries such as architecture, engineering, and geology. It can also be used for art galleries, restaurants, and retail.

There are two stages to Photogrammetry; Capturing and Processing.



This is where physical objects are photographed from every angle possible. It is important that even, white lighting is used to keep colours balanced and shadows to a minimum.

The image quality determines the quality of the final model, so using a camera that can produce high resolution images is best.



The images are imported into a Photogrammetry software and aligned. Once alignment is complete, an automated process converts the images into a rough mesh of the model. The model is then refined, rendered, and textured.



At this stage, the object is a high-poly model. In order to use it in any application it needs to be simplified, and then it is ready to be exported.

Without this process, objects would need to be created from scratch on 3D software, making Photogrammetry a time-saver.



VR for the Events Industry – Relive a Moment



Companies invest significant amounts of resources in promotional events and yearly exhibitions, such as Gitex, to showcase their work to their various stakeholders.

These events present great opportunities for brands, but also have their limits. There are only so many people that have access to the stand at the location, within that time frame. This is where VR becomes a perfect solution for events.

Virtual tours of exhibition stands can be created with photographs, videos, and PDF documents embedded into them enabling a company’s audience to visit long after the event has ended. The virtual tour allows guests to walk around the stand and interact with it online, as if they were present at the event. The embedded material serves as extra information allowing guests to know exactly what the stand is all about.

We worked on a project like this for Paris Tokyo Live, an event company in Dubai, to showcase their client’s unique stand at Gitex. Gitex is one of the largest technology events in the world. This year was its 38th edition and stands were impressive; showcasing new technology in the worlds of AR, VR, and AI.

The VR tour we created has perpetuated the stand that is no longer available for viewing at Dubai’s World Trade Centre. The physical stand saw more than 15 000 visitors, and with the investment that went into the event captured in a single VR tour, countless more people can be a part of it – from anywhere in the world.

To interact with this tour and discover the benefits of VR in the events industry for yourself, click here.

How AR and VR is used in food distribution



This week we had Marcel Joosten and John Shelley, the managing directors of Jobeco Foods, in studio with us. Jobeco Foods is based in Dubai, Holland, and Nigeria. Their goal is to make high quality food readily accessible in areas like East and West Africa.

We spoke about how AR and VR can be incorporated into business operations in the food distribution industry. Below is a summary of our discussion.

1. Jobeco Foods prides themselves on consistent, high quality customer service. How does AR and VR contribute to this goal?
Augmented Reality helps with operational efficiency in that it provides a far more automated solution to warehouse organisation. Many processes that are traditionally done manually such as scanning barcodes, stocktaking, and product tracking, can all be done through an AR app. This speeds up packing and delivery processes.

Virtual Reality helps Jobeco showcase their warehouse and distribution centres to their distributors and other clients, without having to spend time and money on traveling. Transparency is important in gaining client confidence and VR provides a trustworthy method of informing people and businesses of operation processes and environments.

2. AR and VR can also be used in training staff. How would this be useful to distribution companies?
While AR technology helps staff learn the procedures and standards required in the warehouse and distribution centres, VR assists the sales team. Simulations of different client encounters can help prepare ground staff for situations that may occur while selling.

VR training provides hands-on experience without the risk that comes with making mistakes. It is a time and money saving training solution.

3. Where do you see AR and VR going in this industry?
Technical trends come and go, but AR and VR seem to be a trend that will stay, and companies that do not incorporate it now will fall behind in the same way that happened with the rise in popularity of social media. AR adds a fun element to operations and to products while lowering costs, increasing efficiency, and so increasing customer satisfaction.

As AR and VR technologies become more accessible to all regions, it will take on the same way social media platforms have, and be integrated within social media platforms, which is already happening.

For more questions and in-depth answers, you can watch the full interview on our YouTube channel soon!

Look at what we did!


Woohoo! After discussions with many people, as well as hours of planning and building, our studio is up and running!

We have just completed the first phase of our in-house studio where we will be producing different content for you!
We have many plans for further decorating, and have overloaded a notebook with all the content ideas that we will be working on in conjunction with different people and brands.
The Middle East has a flavour of its own and something different to offer one of the fastest growing industries globally; Virtual Reality, especially in the areas of gaming, training and education, and events and entertainment.
Our studio will be hosting industry experts in the region, those who are creating VR solutions and those who are making use of these solutions. Our goal is to keep you up-to-date as to what is going on in the world of VR, as well as to help open your mind to the possibilities that VR and other Mixed Reality solutions create.
We are used to seeing ideas come and go, but VR is something we are sure is here to stay. It has been proven useful in many cases, and its concept has been pondered since the late 1800’s.
We are excited about all of this, and look forward to embarking on this journey.