Interesting Facts about GIF’s and why You need them on Social Media



GIF stands for “Graphics Interchange Format” and is a file format that can support multiple frames as an animation, or just a single static image. Here are a few interesting facts about them!


1 – The GIF file format was created by a team of computer scientists in 1987, lead by Steve Wilhite.

2 –  Steve Wilhite, referred to above, says that the pronunciation of the term “GIF” was intended to be “jiff” and not “giff.”

3 –  According to TechCrunch, Giphy – the largest GIF search engine – was worth $300 million in 2016 due to funding and no actual revenue generation.

4 –  GIF’s are referred to as, “the language of the web” as they carry a message, are quick to understand, and carry a fun and entertaining element.

5 – On Twitter, tweets published with GIF’s receive 167% more engagement.


Below is a GIF we created for a chef for Instagram:


What is a “Call to Action” and why do brands need to use them?



A “call to action” is a prompt to your audience to respond to your social media post, recently public blog post, event invitation, or survey. It is supposed to entice your audience to engage with your brand and your brand’s message.

It can be argued that people do not like being told what to do, and so brand’s need to be innovative and considerate in how they call people to respond to the content that they publish.

One of the most compelling calls to action that can be found on the internet is the “play” button. It entices the viewer to interact with the content without demanding that they do so.

This type of call to action doesn’t take up much of the viewer’s time which makes it easy and convenient.

This is another reason why video content is so important to include in your digital marketing strategies.

Top Three Trends for Events in Dubai for 2019



Augmented Reality Games

Keep your guests engaged and entertained with an Augmented Reality Game. Guests will scan a trigger through a customized application on a mobile device – iPads are the most popular due to their size and AR compatibility – and the Augmented Reality game is activated on the screen.

The game can any the brand and any activity that promotes the product, service, or value that is being launched, taught, or promoted. For an example, have a look at what Abu Dhabi Ports did for Abu Dhabi Innovation Week 2019.

Virtual Reality Tours and Experiences

Creating a Virtual Tour or Virtual Reality brand experience is a highly interactive way to engage with event visitors. It is a good way to introduce your audience to an aspect of your brand that they are not commonly able to experience.

For example, you can take a tour around different wine farms in South Africa at a wine tasting event in France. Just put on the Virtual Reality headset and be transported to where the wine is made.

Holographic Displays

At events where there are speeches and presentations being given, new ways are being sought to keep guests entertained without losing the point of the message.

Interactive holograms, pre-programmed to co-ordinate with the spoken content, are a practical and entertaining way to present information to your audience. While a presenter speaks, animated visuals are displayed on stage via a screen.

Why do you need to include Videos in your Social Media Strategy?



All social media applications; Facebook, YouTube, Instagram, Twitter, and Snapchat serve as platforms for businesses and individuals to share their stories.

There are many ways to tell a story; it all depends on who you are speaking to and what you would like them to remember.

You have heard the saying, “A picture is worth a thousand words.” This week’s quote is, “A picture is worth a thousand words, but a video is worth a thousand pictures.” This is an accurate way to speak of the value of video in this Digital Age.

According to analytics, audiences spend more time engaging with videos shared on social media than with still images. User spend 33% more time watching and commenting on videos.

This is incredible to marketers as it shows that video content should be a priority when putting together social media strategies and schedules.

33% more engagement time means you can tell your audience more about yourself and keep them focused on your brand for longer.

This is why it is important to incorporate professional videography into your social media strategies.

Abu Dhabi Ports Augmented Reality Game for UAE Innovation Month



The beginning of February marked the start of the UAE’s Innovation Month. Throughout this month, there will be exhibitions all over the United Arab Emirates, particularly in Dubai and Abu Dhabi, showcasing the latest in technology and innovations.

Virtuality is proud to have been a part of Abu Dhabi Innovations Week 2019, alongside Abu Dhabi Ports.

We created an Augmented Reality game for the guests of the Innovations Exhibition to be able to interact with Khalifa Port’s operations.

Using ‘Image Tracking,’ users scan the trigger and Khalifa Port is augmented on the device.

Abu Dhabi Ports Augmented Reality

Abu Dhabi Ports Augmented Reality

The goal is to park a vessel at Khalifa Port using the controls on the screen.

AR game Abu Dhabi Ports

Augmented Reality Game Abu Dhabi Ports

Augmented Reality Game Abu Dhabi Ports

Abu Dhabi Ports Augmented Reality Game

Augmented Reality games are a great way to keep event visitors engaging with your exhibit in an entertaining way!

Abu Dhabi Ports Virtual Tour for UAE Innovation Month



The beginning of February marked the start of the UAE’s Innovation Month. Throughout this month, there will be exhibitions all over the United Arab Emirates, particularly in Dubai and Abu Dhabi, showcasing the latest in technology and innovations.

Virtuality is proud to have been a part of Abu Dhabi Innovations Week 2019, alongside Abu Dhabi Ports.

We created a Virtual Tour of the passenger terminal at Khalifa Port.

Abu Dhabi Ports Innovation

Khalifa Port is the first permanent cruise infrastructure that put Abu Dhabi on the International Cruise map. It spans over 7800 Square Meters, is able to host up to three vessels at a time, and includes Duty Free stores.

You can have a look at the immaculate facilities through the Virtual Reality tour that we put together for them here.


How 3D, AR, VR, Photography, and Videography work together



The fields of photography and videography, Augmented Reality and Virtual Reality, and 3D design all pull pieces of information from both art and science, and so contribute to each field as well.

Each of these fields borrow from and lend to each other as well. The purpose of this blog post is to show how they all interact and how innovation is born from these interactions.

Photography and videography go hand-in-hand in that they are the same thing, but one is still and the other is in motion. The nature of both come with different benefits for different purposes. There is an example v below.

Augmented Reality and Virtual Reality also offer the same thing in different ways. They both offer an extension and enhancement of reality, but Augmented Reality offers it through a mobile device, while Virtual Reality offers it through a head-mounted device.

Photography and videography are used in Augmented Reality and Virtual Reality to create the alternate realities. 3D design is also used to create environments, characters, and special effects and animations.

The best example of how all of these fields can be integrated is found in the innovation of digital portals.

A digital portal can be opened in Augmented Reality or Virtual Reality, depending on the preferred device. Using 360 photography, a person can walk into the portal with their device and have a look at a certain location.

Using 360 videography, a person can walk into the portal and, not only look at the environment, but also see how people interact with the environment. 360 videography is commonly used in Virtual Reality experiences and films.

An example of a location that you can view in one of our portals can be found here.


What is Digital Transformation and why do Businesses need it?



Digital Transformation is what companies are doing to move from the traditional analogue way of performing different business functions to digital methods. It is the integration of technology in all aspects of business; sales, operations, marketing, and training to name a few.

Examples of how digital transformation can be useful:


Using a Customer-Relationship Management (CRM) System helps a sales team keep track of the deals that are underway. The system can help time management and scheduling, as well as provide reminders for upcoming appointments and follow ups.

Doing this process digitally takes away the need for paper, improves customer service through reminders and task tracking, and allows companies to have analytics of their customer interactions.


Using a logistics warehouse as an example, digitizing storage operations speeds up different processes. Instead of logging into a server to find information of different packages, Augmented Reality technology can be used to scan barcodes and display information a lot faster.

Digitizing this process makes it easier to know where packages need to be stored, where they can be found, and what the status is in terms of damage, delivery, or return.


Digital marketing is proving to be the most effective way to reach a mass of people, especially when compared to billboards and other print advertising that can only target people in a fixed area. Online marketing helps brands reach a global audience.

Services such as photography and videography, Augmented Reality and Virtual Reality, as well as 3D design and animation contribute to the digitizing of the marketing department of a business. There are also online systems available to manage digital content and make marketing schedules more convenient and time-saving.


Training is no longer restricted to taking notes while someone conveys the material relevant to a job. Incorporate e-learning – online courses which can be completed at the user’s own pace and monitored by administrators – helps a business make their training more efficient.

With the use of Augmented Reality and Virtual Reality, training can become immersive and interactive through simulations that can be repeated. This technology provides a risk free way to train in construction, food and beverage, hospitality, and medicine.