Everything you need to know about Virtual Reality Training

BY KAYLA NOBREGA

 

There are many benefits to using Virtual Reality to train staff:

  • Time-efficient

It is found that Virtual Reality Training saves time. KFC’s traditional training of kitchen staff took an average of 30 minutes, whereas their Virtual Reality training content takes 10 minutes for staff to complete.

  • Repetitive

Virtual Reality training can be completed as many times as a user may need. This does not require a trainer to be available to host a training session more than once.

  • Easy to monitor

Staff can be assessed through Virtual Reality. Supervisors can evaluate staff progress and pinpoint areas of excellence as well as areas where improvement is required. Staff can also do this for themselves and be active in the direction of their own training.

  • Good Monetary Investment

The hardware for Virtual Reality training can be bought or rented through an agency. Training content is custom-made to fit the existing training modules of the business.

  • Fun

Virtual Reality training is fully immersive and highly interactive. The training can be gamified which creates an objective and reward system that enhances the trainee’s learning experience. Information that is shared in an engaging and entertaining way is more likely to be remembered than traditional textbook and classroom training.

Virtual Reality Skills Training as New Technology emerges

BY KAYLA NOBREGA

 

I attended a meeting a while ago where other industry experts were talking about different statistics. It came up that the estimated amount of jobs that would be completely replaced by new technologies worldwide is 5 million.

That sentence is enough to conjure fear and opposition towards the different technologies that are emerging. Another fact that was mentioned, though, is that there are companies setting aside 101 hours a year to retrain their staff for different positions that would aid the new technology coming in.

Companies are looking for the most cost-effective, time-efficient, and easy-to-understand means to train their staff. Our solution that fits all those needs is Virtual Reality Training.

Below is an example of Virtual Reality Training that is used by Tauron Polska Energy to teach staff their way around the existing technology with which they need to work:

Dubai Future Accelerators, HTC Vive, Burj Khalifa, and Virtuality

BY KAYLA NOBREGA

 

Dubai Future Accelerators launched the ‘VR and Beyond” challenge in partnership with Burj Khalifa and HTC Vive Middle East.

There were 118 applicants from all over the world, and Virtuality is proud to be a local company part of the top 6 finalists.

Our talented team has been busy with production for the past month, and will be presenting our prototype later this week.

 

Have you heard of Social Virtual Reality? What is it?

BY KAYLA NOBREGA

 

Social Media has changed how we communicate with loved ones, for business, and with brands. Just when you thought more change in communication was not possible, Virtual Reality is adding another level to how you interact with people online.

Social Virtual Reality is where users can immerse themselves in the online world to communicate with other users as a customized avatar. You can liken social Virtual Reality to live interaction; it is face-to-face. Social Virtual Reality allows you to virtually appear in front of someone who is sitting on the other side of the world.

Social Virtual Reality is a fun way to interact with people online. Not only can you have a conversation with them, but you can dance, explore different environments, and even go shopping online together.

One of the best platforms for Social Virtual Reality is vTime. You can sit with three other people in a campfire-like style in different environments – including outer space and under the sea – and have a conversation.

Social Virtual Reality is an innovation which is enhancing our online experiences.

What your Social Media and Content Marketing should look like

BY KAYLA NOBREGA

 

“Marketing is telling the world you are a rock star. Content marketing is showing the world you are one.” – Robert Rose

With that in mind, here are three things to consider when putting your social media content together according to your digital marketing plan.

  • Quality

The content that you put out there has a direct link to the way your audience perceives your brand and all it has to offer. The quality of your content tells your audience of the quality of your product and services. High quality images, videos, GIF’s, and written content help your audience perceive your brand as high quality, whereas low quality and unprofessional content gives the same impression of your brand.

  • Interactive

Something to keep in mind about people is that we love to be included and involved. There are a few ways you can include and involve your audience through the content that you share. Captions that call your audience to an action, images that capture the viewer’s attention and invite them to take part in some sort of activity, or a video that allows the viewer to contemplate something that makes them relate to the brand. Always leave room for your audience to respond in some way to your content.

  • Consistency

The best way to grow a loyal and engaging following is being consistent. Create an expectation for your audience and make sure you deliver on it in your content. If you are a brand that focuses on humour and wants their audience to laugh with them, they will be disappointed in any break of humourous content. If you are a brand that promotes health and reaches out to viewers that prioritize health and freshness, they will be disappointed if an element of unhealthiness or lack of freshness is shared. Make sure that all your content is creative, but that it aligns with why your viewers are attracted to your brand.

 

Social media is a great way for brands to showcase who they are and invite viewers to be a part of that.

Virtuality wins the Think With AR Dubai Lynx Award with Snapchat

BY KAYLA NOBREGA

 

This week marks an exciting achievement in the history of Virtuality as a team!

Dubai Lynx is the MENA region’s sister festival to Cannes Lions. It is where brands from the marketing and creative industries get together to showcase the best ideas and executions in different innovative fields.

This year Snapchat hosted the Think With AR competition which three of our team members; Louis-Xavier Ambroise, Nairah Thaha, and Fabian Pulido Abbate entered with the following Snapchat filter:

We were shortlisted, and announced winners of the competition at Dubai Lynx on Tuesday! Congratulations to our team.

Dubai Lynx Snapchat first place 2019

Dubai Lynx Snapchat first place 2019

 

Three Things to consider when Brainstorming for a Video

BY KAYLA NOBREGA

 

Video content creation for social media is important because of the increase in engagement and ability to showcase a brand in more detail. Below are three things to keep in mind when coming up with ideas for video content.

 

  • Time limit

Instagram can host a maximum of 1 minute per video as a post. Insta-stories are not as limited in duration. Neither are Facebook, LinkedIn, and obviously YouTube. However, a person’s attention span only lasts so long when it comes to videos on social media, and is largely based on the topic. It is found that videos ranging between 20 to 45 seconds are the best use of video time. The most effective videos are those that can convey a message in a creative way in the least amount of time.

  • Introduction

The way your video starts is the most important part of it. It is your first chance to capture your audience’s attention so that they watch your video until the end. Using elements such as bright colours, big text, unusual subject matter, and captivating music is a good way to attract your viewers’ focus. If your introduction is not captivating enough, viewers may scroll past your video without giving it any thought. Instagram viewers spend on average 2 seconds looking at a post, so you have that amount of time to make them want to continue watching. On YouTube, advertisements are given 5 seconds before they can be skipped so creators have a relatively short time to make a good impression.

  • Conclusion

The conclusion of the video is the aspect that ties everything together. If a viewer reaches the end of your video and does not see the point of it, it is difficult to keep them coming back to your content. You do not want a strong introduction promising the video is worth watching and then letting your viewers down by not delivering on that. What helps with the flow of your video is knowing exactly what information you would like your video to share with your audience.

 

Videos are an opportunity for a brand to showcase their creativity and invite their audience to get to know their brand more.

What are Cinemagraphs and how can Restaurants use them

BY KAYLA NOBREGA

 

A cinemagraph is a combination of motion footage and static images. The final product is a looped pattern of repeated motion that portrays a certain message.

For example, here is a cinemagraph Virtuality has created for Kiza, the African themed Lounge and Restaurant in Dubai.

It is a combination of video footage of the beverage being poured, as well as an image – which in this context is referred to as a “clean plate” – that keeps any surrounding movement from showing and distracting from the main subject.

Cinemagraphs are a great way for restaurants, hotels, cafes, and catering services to showcase their food on social media and other digital marketing platforms. It is fun and entertaining, and makes good use of the fact that people “eat with their eyes” before making an order.

UAE Innovates and German Tourism using Virtual Reality

BY KAYLA NOBREGA

 

We started off UAE’s Innovation Month at Abu Dhabi Ports for their Augmented Reality and Virtual Reality event activations. We ended off the month at the UAE Innovates event in City Walk with German Tourism.

Virtuality teamed up with German Tourism to showcase their travel destinations in Virtual Reality. Guests were immersed in Germany while standing in Dubai.

Below is a video of our team interacting with the activation:

 

The use of Virtual Reality captured the essence of Dubai’s ability to innovate and bring new and immersive experiences to different industries.

Why GIF’s are important for Social Media and Digital Marketing

BY KAYLA NOBREGA

 

The benefits of digital marketing is that companies are able to reach a large audience, in many locations, very quickly.

The downside to this way of sharing a message is that audience attention is fleeting. Grabbing someone’s attention and keeping it long enough for a brand to get their point across is difficult due to how much information is available online.

The goal of good marketing is to grab your audience’s attention, and maintain it until they receive your message. Using text on its own is the least effective way to do this. Audiences skim over the text at best, especially if the title and the introduction do not appeal to them. It also takes a lot of time and effort to produce text heavy content.

Using images is more effective; they are relatively easy to produce, but do require a lot of time. Instagram has shared that audiences spend on average only 2 seconds on an image before scrolling on, so just because they double-tapped the image does not mean your message was received.

Videos shared on social media keep audiences engaged for 33% more time than images. This makes them a more effective way to capture an audience’s attention and share your message with them. The most effective videos are between 20 to 45 seconds. As with static images, videos are relatively easy to create but require time.

And finally, GIF’s; looped clips that are simple to create, and not a lot of time is required to make them. Cinemagraphs fall into the same category as GIF’s. This is because both offer an entertaining way to convey a message. They are fun and interactive, which helps keep an audience’s attention for longer. Tweets published with GIF’s gain 167% more engagement than text-only posts.

GIF’s are important for social media and other digital marketing strategies because they attract audience attention for a longer period of time which gives a brand more time to speak to the audience.