Nike Fit – Augmented Reality Measuring Tools

One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.

After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.

All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.

This process takes up to a minute to complete.

Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.

Nike Fit – Augmented Reality Measuring Tools

BY KAYLA NOBREGA

 

One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.

After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.

All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.

 

Nike Fit AR app

 

This process takes up to a minute to complete.

Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.

Locomotion and Motion in Virtual Reality Experiences

BY KAYLA NOBREGA

 

Virtual Reality is all about immersion, and the success of a virtual experience lies in how convinced a person is that they are no longer a part of physical reality.

This is why many virtual reality experiences incorporate locomotive and motion sensor hardware to make experiences more realistic and synchronized. Below are a few types of locomotive and motion detecting hardware options that are being used to enhance virtual reality experiences.

  1. Hand-held controllers

Movement through hand-held controllers is enabled by clicking on different points within the experience to teleport there. This type of movement is guided by a faded transition.

Movement and locomotion in Virtual Reality VR

 

  1. Trackers

These are sensors that go on your hands and feet. The hardware translates the movements you make into the game. These trackers can also be in the form of gloves, and can also be attached to certain objects.

Locomotive hardware for Virtual Reality

 

Movement in Virtual Reality experiences

  1. VR treadmill

A virtual reality treadmill operates exactly as a fitness treadmill. It allows you to explore the virtual world in which you are immersed by walking through it. It is limited to only forward and backwards steps, but is not limited by pace. The speed at which you choose to walk or run is translated into the virtual experience.

Movement in Virtual Reality

 

  1. Omni-directional treadmill

This hardware functions as the VR treadmill, but is not limited by direction. It is a circular piece of equipment, with barriers for the user’s balance and also to prevent walking too quickly and off of the treadmill. This allows users to explore the virtual space in any direction and at any pace they choose.

Locomotive Hardware for Virtual Reality

 

Locomotive hardware for Virtual Reality

Fairy Lights; Holograms that respond to Human Touch

BY KAYLA NOBREGA

 

Holograms as a concept have existed since the 1940’s. Holograms currently exist by a variety of means, each with its own benefits and limitations.

One of the limitations of holograms is that they are not fully interactive. Trying to touch a hologram could interfere with how the lazer is reflecting the image, and so interrupt the holographic image on display.

This limitation has been overcome by a team of Japanese scientists from the Digital Nature Group. Using short lazer pulses at very short intervals, a hologram is created that can be felt. The hologram itself reacts to touch by changing shape or moving away.

Abu Dhabi International Book Fair 2019 Event Activation

BY KAYLA NOBREGA

 

The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner.

Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands at the event. Our concept was to allow the exhibit visitors to create their own personalized comic book cover, by taking a photograph of themselves as one of their favourite DC heroes.

Whether they wanted to be Batman, the Joker, or Aquaman; visitors would stand for their photo in front of our booth. The photo was printed and then stuck on their booklets as their very own comic book.

 

Abu Dhabi International Book Fair Comic Corner

 

DC Comic Book Heroes

 

Abu Dhabi International Book Fair

Augmented Reality Updates to Google Search

BY KAYLA NOBREGA

 

Google has recently announced updates to Google search.

There are a few new features such as Google top stories, Google Assistant and Lens, Augmented Reality, and 3D objects. The one that has interested us the most is Augmented Reality.

Google is implementing Augmented Reality in their search results as a means for users to interact with their search topics in more depth.

For example; if you search up an animal, you can place the animal in your home, classroom, or workplace through Augmented Reality. This will allow you to interact with the animal, and view it from all angles. You can view its movement, and make learning about a topic more exciting.

 

 

This Augmented Reality feature in Google search will also work for online retail purposes. If you would like to see what a piece of furniture would look like in your home before you buy it, you can search it up on Google and augment it into the room.

The Augmented Reality update should be available by the end of May!

Fly Dubai at Arabian Travel Market 2019

BY KAYLA NOBREGA

April ended with the Arabian Travel Market (ATM) that took place at Dubai World Trade Center.

This is an annual event that has been running in Dubai since 1995. It provides a platform for local and international tourism and travel companies to showcase industry products, services, and news.

At ATM 2019, Virtuality partnered with Fly Dubai for their Augmented Reality activation.

Fly Dubai wanted to showcase the different destinations to which they fly.

By scanning the city on a map with an iPad, photo content appeared showing the city, tourist attractions, flight frequency, as well as what type of holiday visitors could have in each place.