Abu Dhabi International Book Fair 2019 Event Activation
BY KAYLA NOBREGA
The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner.
Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands at the event. Our concept was to allow the exhibit visitors to create their own personalized comic book cover, by taking a photograph of themselves as one of their favourite DC heroes.
Whether they wanted to be Batman, the Joker, or Aquaman; visitors would stand for their photo in front of our booth. The photo was printed and then stuck on their booklets as their very own comic book.