BY KAYLA NOBREGA
We have noticed a break in the communication between VR and AR consumers, and VR and AR service and content providers. Here is a breakdown of terminology used in the industry to help you, as the client, get your request across and to understand what we mean when we say…
1 – Augmented Reality
Simply put, Augmented Reality is the construction of virtual objects which are then displayed as part of a real environment. A mobile device with a lens and a screen is required to make use of AR applications.
2 – Photogrammetry
Photogrammetry is a process by which measurements of a three-dimensional object are taken from a two-dimensional image. It is a process used to digitize physical objects and implement them in AR applications.
3 – Image Target
A visual marker that is scanned by an AR application. This trigger is programmed to project AR simulations on a mobile screen. Content can be in the form of 3D objects, photographs, and videos. These can be interactive as well.
4 – Surface Tracking
An AR application scans the environment for tables, walls, or floors as surfaces on which to display AR content.
5 – 3D vs Video Content
AR content can be displayed as 3D models or standard videos.