Video content creation for social media is important because of the increase in engagement and ability to showcase a brand in more detail. Below are three things to keep in mind when coming up with ideas for video content.
Instagram can host a maximum of 1 minute per video as a post. Insta-stories are not as limited in duration. Neither are Facebook, LinkedIn, and obviously YouTube. However, a person’s attention span only lasts so long when it comes to videos on social media, and is largely based on the topic. It is found that videos ranging between 20 to 45 seconds are the best use of video time. The most effective videos are those that can convey a message in a creative way in the least amount of time.
The way your video starts is the most important part of it. It is your first chance to capture your audience’s attention so that they watch your video until the end. Using elements such as bright colours, big text, unusual subject matter, and captivating music is a good way to attract your viewers’ focus. If your introduction is not captivating enough, viewers may scroll past your video without giving it any thought. Instagram viewers spend on average 2 seconds looking at a post, so you have that amount of time to make them want to continue watching. On YouTube, advertisements are given 5 seconds before they can be skipped so creators have a relatively short time to make a good impression.
The conclusion of the video is the aspect that ties everything together. If a viewer reaches the end of your video and does not see the point of it, it is difficult to keep them coming back to your content. You do not want a strong introduction promising the video is worth watching and then letting your viewers down by not delivering on that. What helps with the flow of your video is knowing exactly what information you would like your video to share with your audience.
Videos are an opportunity for a brand to showcase their creativity and invite their audience to get to know their brand more.
We started off UAE’s Innovation Month at Abu Dhabi Ports for their Augmented Reality and Virtual Reality event activations. We ended off the month at the UAE Innovates event in City Walk with German Tourism.
Virtuality teamed up with German Tourism to showcase their travel destinations in Virtual Reality. Guests were immersed in Germany while standing in Dubai.
Below is a video of our team interacting with the activation:
The use of Virtual Reality captured the essence of Dubai’s ability to innovate and bring new and immersive experiences to different industries.
A “call to action” is a prompt to your audience to respond to your social media post, recently public blog post, event invitation, or survey. It is supposed to entice your audience to engage with your brand and your brand’s message.
It can be argued that people do not like being told what to do, and so brand’s need to be innovative and considerate in how they call people to respond to the content that they publish.
One of the most compelling calls to action that can be found on the internet is the “play” button. It entices the viewer to interact with the content without demanding that they do so.
This type of call to action doesn’t take up much of the viewer’s time which makes it easy and convenient.
This is another reason why video content is so important to include in your digital marketing strategies.
Keep your guests engaged and entertained with an Augmented Reality Game. Guests will scan a trigger through a customized application on a mobile device – iPads are the most popular due to their size and AR compatibility – and the Augmented Reality game is activated on the screen.
The game can any the brand and any activity that promotes the product, service, or value that is being launched, taught, or promoted. For an example, have a look at what Abu Dhabi Ports did for Abu Dhabi Innovation Week 2019.
Creating a Virtual Tour or Virtual Reality brand experience is a highly interactive way to engage with event visitors. It is a good way to introduce your audience to an aspect of your brand that they are not commonly able to experience.
For example, you can take a tour around different wine farms in South Africa at a wine tasting event in France. Just put on the Virtual Reality headset and be transported to where the wine is made.
At events where there are speeches and presentations being given, new ways are being sought to keep guests entertained without losing the point of the message.
Interactive holograms, pre-programmed to co-ordinate with the spoken content, are a practical and entertaining way to present information to your audience. While a presenter speaks, animated visuals are displayed on stage via a screen.
All social media applications; Facebook, YouTube, Instagram, Twitter, and Snapchat serve as platforms for businesses and individuals to share their stories.
There are many ways to tell a story; it all depends on who you are speaking to and what you would like them to remember.
You have heard the saying, “A picture is worth a thousand words.” This week’s quote is, “A picture is worth a thousand words, but a video is worth a thousand pictures.” This is an accurate way to speak of the value of video in this Digital Age.
According to analytics, audiences spend more time engaging with videos shared on social media than with still images. User spend 33% more time watching and commenting on videos.
This is incredible to marketers as it shows that video content should be a priority when putting together social media strategies and schedules.
33% more engagement time means you can tell your audience more about yourself and keep them focused on your brand for longer.
This is why it is important to incorporate professional videography into your social media strategies.
The fields of photography and videography, Augmented Reality and Virtual Reality, and 3D design all pull pieces of information from both art and science, and so contribute to each field as well.
Each of these fields borrow from and lend to each other as well. The purpose of this blog post is to show how they all interact and how innovation is born from these interactions.
Photography and videography go hand-in-hand in that they are the same thing, but one is still and the other is in motion. The nature of both come with different benefits for different purposes. There is an example v below.
Augmented Reality and Virtual Reality also offer the same thing in different ways. They both offer an extension and enhancement of reality, but Augmented Reality offers it through a mobile device, while Virtual Reality offers it through a head-mounted device.
Photography and videography are used in Augmented Reality and Virtual Reality to create the alternate realities. 3D design is also used to create environments, characters, and special effects and animations.
The best example of how all of these fields can be integrated is found in the innovation of digital portals.
A digital portal can be opened in Augmented Reality or Virtual Reality, depending on the preferred device. Using 360 photography, a person can walk into the portal with their device and have a look at a certain location.
Using 360 videography, a person can walk into the portal and, not only look at the environment, but also see how people interact with the environment. 360 videography is commonly used in Virtual Reality experiences and films.
An example of a location that you can view in one of our portals can be found here.
We implemented VR solutions at events and exhibitions, as well as for restaurants and a food truck supplier!
360 photography and videography are becoming popular options for events and marketing. Businesses are using 360 tours to showcase their office spaces; we created one for Scissors Tailoring Studio at Kempinski Hotel and Residences on Palm Jumeirah.
We also used our virtual tour of Marina Gate to incorporate 3D design.
It seems that consumers of content are used to the standard photographs and videos that are posted to their feeds on a minutely basis.
The “Wow” factor that entices people to a brand is limited to the skill of videographers and photographers, but audiences have become much too accustomed to the perspectives offered to them.
This is why 360 videos, also known as immersive videos, will become a popular means of communication from a brand to their audience.
An omnidirectional camera is used to capture every angle, providing a holistic perspective on an environment to the viewer.
This footage, once exported and uploaded, can be maneuvered by the audience to look wherever they want to in the scene. This makes it an interactive option that invites viewers to spend more time engaging with the content.
The world of marketing, within every industry, is going to change drastically as immersive means of advertising is made more accessible.
At the beginning of 2016, the General Civil Aviation Authority (GCAA) of the United Arab Emirates (UAE) announced a stricter enforcement of laws regarding the use of drones by businesses and private individuals.
This announcement came shortly after a second shut down of the Dubai International Airport caused by an illegally operated drone in public-prohibited airspace. Since this event, drones have to be registered with the GCAA and are not allowed to be operated in certain zones; namely areas that are under high security, and residential areas.
Basically, this means that if you have an unmanned aircraft of any kind, you need to inform the GCAA so that they can keep track of it and ensure that your intentions are not putting anyone in danger.
The use of drones has increased over the last few years for recreational filming and commercial use. Privacy is of high priority in the UAE and so not only do drones need to be registered, some need to be licensed. This is especially for those who are using drones to capture footage that will be used in advertising.
Licensing is obtained by applying for a No Objection Certificate (NOC) from the GCAA, and is relative to the size and purpose of the drone.
Remember to take the privacy and safety of others into consideration, and update yourself on the regulations of drone use.
To see the full step-by-step guidelines for getting a drone license in Dubai and the UAE, you can visit: