One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.
After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.
All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.
This process takes up to a minute to complete.
Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.
Google has recently announced updates to Google search.
There are a few new features such as Google top stories, Google Assistant and Lens, Augmented Reality, and 3D objects. The one that has interested us the most is Augmented Reality.
Google is implementing Augmented Reality in their search results as a means for users to interact with their search topics in more depth.
For example; if you search up an animal, you can place the animal in your home, classroom, or workplace through Augmented Reality. This will allow you to interact with the animal, and view it from all angles. You can view its movement, and make learning about a topic more exciting.
This Augmented Reality feature in Google search will also work for online retail purposes. If you would like to see what a piece of furniture would look like in your home before you buy it, you can search it up on Google and augment it into the room.
The Augmented Reality update should be available by the end of May!
Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.
The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.
The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:
Our Snapchat filter was awarded first place. Well done to our team!
Projection Mapping is using video footage and displaying it over a 3D object to create a dynamic presentation. Projection Mapping is also referred to as ‘Spatial Augmented Reality” as it projecting digital information over a physical space.
How does Projection Mapping work?
Projection Mapping is the display of digital objects in the form of animated videos or recorded video footage onto 3D physical objects. It is different from flat-screen mapping as the visuals are able to appear wrapped around a 3D object – such as a building.
Why Projection Mapping?
Projection Mapping as an event activation or event display is a creative way to showcase information. It is interactive and brings an element of awe to the message you are portraying. Traditional means of getting information to your audience at events are dying out as “boring” as interactive technology make it more exciting.
Examples of Projection Mapping
Examples of Projection Mapping can be found right here in Dubai. Have you been to Dubai Festival City Mall and watched the fountain and light display? The fountain is used as a surface onto which video footage is projected.
Another example is where Fanta Middle East used Projection Mapping as a way to market their product at Dubai Mall.
Your company already has content for the different operations that happen throughout the different departments. Are the booklets being read? Are the user and maintenance guides being used for their intended purpose?
People do not refer to guides unless they are needed, and when they are needed it is usually due to an urgent matter. Augmented Reality makes your content easily accessible and helps display it in a way that is easy to follow and understand.
Augmented Reality adds a layer of entertainment to the information as well. Content that is important can also be displayed in a way that makes it exciting to look at; AR does this in a way that makes sense and engages the viewer.
Use of Augmented Reality technology enables a company to have their own mobile application which can be used internally, or by consumers as well.
Below is an example of how Augmented Reality guides work.
This week marks an exciting achievement in the history of Virtuality as a team!
Dubai Lynx is the MENA region’s sister festival to Cannes Lions. It is where brands from the marketing and creative industries get together to showcase the best ideas and executions in different innovative fields.
This year Snapchat hosted the Think With AR competition which three of our team members; Louis-Xavier Ambroise, Nairah Thaha, and Fabian Pulido Abbate entered with the following Snapchat filter:
We were shortlisted, and announced winners of the competition at Dubai Lynx on Tuesday! Congratulations to our team.
Keep your guests engaged and entertained with an Augmented Reality Game. Guests will scan a trigger through a customized application on a mobile device – iPads are the most popular due to their size and AR compatibility – and the Augmented Reality game is activated on the screen.
The game can any the brand and any activity that promotes the product, service, or value that is being launched, taught, or promoted. For an example, have a look at what Abu Dhabi Ports did for Abu Dhabi Innovation Week 2019.
Creating a Virtual Tour or Virtual Reality brand experience is a highly interactive way to engage with event visitors. It is a good way to introduce your audience to an aspect of your brand that they are not commonly able to experience.
For example, you can take a tour around different wine farms in South Africa at a wine tasting event in France. Just put on the Virtual Reality headset and be transported to where the wine is made.
At events where there are speeches and presentations being given, new ways are being sought to keep guests entertained without losing the point of the message.
Interactive holograms, pre-programmed to co-ordinate with the spoken content, are a practical and entertaining way to present information to your audience. While a presenter speaks, animated visuals are displayed on stage via a screen.
The beginning of February marked the start of the UAE’s Innovation Month. Throughout this month, there will be exhibitions all over the United Arab Emirates, particularly in Dubai and Abu Dhabi, showcasing the latest in technology and innovations.
Virtuality is proud to have been a part of Abu Dhabi Innovations Week 2019, alongside Abu Dhabi Ports.
We created an Augmented Reality game for the guests of the Innovations Exhibition to be able to interact with Khalifa Port’s operations.
Using ‘Image Tracking,’ users scan the trigger and Khalifa Port is augmented on the device.
The goal is to park a vessel at Khalifa Port using the controls on the screen.
Augmented Reality games are a great way to keep event visitors engaging with your exhibit in an entertaining way!
The fields of photography and videography, Augmented Reality and Virtual Reality, and 3D design all pull pieces of information from both art and science, and so contribute to each field as well.
Each of these fields borrow from and lend to each other as well. The purpose of this blog post is to show how they all interact and how innovation is born from these interactions.
Photography and videography go hand-in-hand in that they are the same thing, but one is still and the other is in motion. The nature of both come with different benefits for different purposes. There is an example v below.
Augmented Reality and Virtual Reality also offer the same thing in different ways. They both offer an extension and enhancement of reality, but Augmented Reality offers it through a mobile device, while Virtual Reality offers it through a head-mounted device.
Photography and videography are used in Augmented Reality and Virtual Reality to create the alternate realities. 3D design is also used to create environments, characters, and special effects and animations.
The best example of how all of these fields can be integrated is found in the innovation of digital portals.
A digital portal can be opened in Augmented Reality or Virtual Reality, depending on the preferred device. Using 360 photography, a person can walk into the portal with their device and have a look at a certain location.
Using 360 videography, a person can walk into the portal and, not only look at the environment, but also see how people interact with the environment. 360 videography is commonly used in Virtual Reality experiences and films.
An example of a location that you can view in one of our portals can be found here.