Fairy Lights; Holograms that respond to Human Touch

BY KAYLA NOBREGA

 

Holograms as a concept have existed since the 1940’s. Holograms currently exist by a variety of means, each with its own benefits and limitations.

One of the limitations of holograms is that they are not fully interactive. Trying to touch a hologram could interfere with how the lazer is reflecting the image, and so interrupt the holographic image on display.

This limitation has been overcome by a team of Japanese scientists from the Digital Nature Group. Using short lazer pulses at very short intervals, a hologram is created that can be felt. The hologram itself reacts to touch by changing shape or moving away.

Abu Dhabi International Book Fair 2019 Event Activation

BY KAYLA NOBREGA

 

The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner.

Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands at the event. Our concept was to allow the exhibit visitors to create their own personalized comic book cover, by taking a photograph of themselves as one of their favourite DC heroes.

Whether they wanted to be Batman, the Joker, or Aquaman; visitors would stand for their photo in front of our booth. The photo was printed and then stuck on their booklets as their very own comic book.

 

Abu Dhabi International Book Fair Comic Corner

 

DC Comic Book Heroes

 

Abu Dhabi International Book Fair

Fly Dubai at Arabian Travel Market 2019

BY KAYLA NOBREGA

April ended with the Arabian Travel Market (ATM) that took place at Dubai World Trade Center.

This is an annual event that has been running in Dubai since 1995. It provides a platform for local and international tourism and travel companies to showcase industry products, services, and news.

At ATM 2019, Virtuality partnered with Fly Dubai for their Augmented Reality activation.

Fly Dubai wanted to showcase the different destinations to which they fly.

By scanning the city on a map with an iPad, photo content appeared showing the city, tourist attractions, flight frequency, as well as what type of holiday visitors could have in each place.