What happened in 2018



Well, it is that time of the year. Soon we will all be establishing New Year’s resolutions, and 2019 will kick off.

In this post, we would like to take some time to look over 2018 for the incredible year it has been for Virtuality.

We started by creating virtual tours of property listings for real estate companies in Dubai. As we explored the possibilities of AR and VR we were able to launch in February of this year as AR and VR specialists.

Since then we have had the pleasure of working with some incredible clients on different AR and VR projects. We created virtual tours for TRA at Gitex 2018, Palazzo Versace Hotel, and American School of Dubai.

We implemented VR solutions at events and exhibitions, as well as for restaurants and a food truck supplier!

360 photography and videography are becoming popular options for events and marketing. Businesses are using 360 tours to showcase their office spaces; we created one for Scissors Tailoring Studio at Kempinski Hotel and Residences on Palm Jumeirah.

We also used our virtual tour of Marina Gate to incorporate 3D design.

The most exciting part of the year for me has been the launch of Virtuality Studios! We have a YouTube channel dedicated to tutorials, discussions with industry professionals and experts, as well as behind-the-scenes of what we got up to “this week at Virtuality.”

2018 was a great first year for us! We are excited for what the new year has for us, and we look forward to sharing it all with you!

How to book a Hotel Room this Christmas Season



It is that time of the year where many people go on holiday to celebrate Christmas with their families. If not for Christmas celebrations, it is the busiest time of the year at many tourist destinations because of year end breaks.

The global Hospitality Industry experiences its busiest season during this time. It is important to gain an edge over competitor hotel brands, especially online, as that is where most visitors will be searching for their place to stay over the holidays.

Hotels are making use of virtual tours of their rooms for customers to have a better look at where they will be staying. Special features can be tagged, with promotional videos and photographs embedded into the tour as well.

We created a VR tour for the Palazzo Versace Hotel in Dubai. You can walk through their Signature Suite, have a look at the food and entertainment offers within the hotel, and make bookings. Two versions of the tour are available below.



Where will you be staying this festive season?

Why we need to introduce AR and VR to University Students



Last month we had the pleasure of visiting Murdoch University Dubai. We spoke to their Public Relations students about different AR and VR business solutions, and how they can be implemented in the world of digital marketing.

Below is a summary of what we got to share with them:

  1. What is AR and VR? – We explained the difference between these two types of Extended Reality technologies.

Simply put, Augmented Reality is the construction of virtual objects which are then displayed as part of a real environment. A mobile device with a lens and a screen is required to make use of AR applications.

Virtual Reality is the immersion of a person’s physical senses into a digitally simulated world. Apart from movement and orientation, it takes none of the physical reality into account. There is a range of hardware needed for different types of VR experiences depending on the level of immersion.

  1. PerPETuate – We have had some intriguing requests, with this being one of our favourites. To some people pets are considered family members and the loss is felt the same.

 PerPETuate is our AR application that allows you to interact with a 3D simulation of your pet. The cat or dog can respond to physical touch, chasing a laser, or playing ball.

This concept is useful to businesses who can use the same technology for advertising products; allowing customers to interact with items before making a purchase.

  1. VR Anatomy Tour – We are currently working on content for an application that will allow students to explore the inside of the human body. This will help them obtain a greater understanding for the different body systems and how they work in relation to each other.

The application is styled to appeal to Year 4 and Year 5 school students. It is educational with a fun and interactive quality that only VR technology can bring. This is one way VR is useful in the education industry.

One of the reasons we find university discussions like this so important is that these students are future business leaders and innovators. With the rise in use of Augmented and Virtual Reality technologies in different business operations, it is important to know what they are and how they can be used.

How AR and VR is used in food distribution



This week we had Marcel Joosten and John Shelley, the managing directors of Jobeco Foods, in studio with us. Jobeco Foods is based in Dubai, Holland, and Nigeria. Their goal is to make high quality food readily accessible in areas like East and West Africa.

We spoke about how AR and VR can be incorporated into business operations in the food distribution industry. Below is a summary of our discussion.

1. Jobeco Foods prides themselves on consistent, high quality customer service. How does AR and VR contribute to this goal?
Augmented Reality helps with operational efficiency in that it provides a far more automated solution to warehouse organisation. Many processes that are traditionally done manually such as scanning barcodes, stocktaking, and product tracking, can all be done through an AR app. This speeds up packing and delivery processes.

Virtual Reality helps Jobeco showcase their warehouse and distribution centres to their distributors and other clients, without having to spend time and money on traveling. Transparency is important in gaining client confidence and VR provides a trustworthy method of informing people and businesses of operation processes and environments.

2. AR and VR can also be used in training staff. How would this be useful to distribution companies?
While AR technology helps staff learn the procedures and standards required in the warehouse and distribution centres, VR assists the sales team. Simulations of different client encounters can help prepare ground staff for situations that may occur while selling.

VR training provides hands-on experience without the risk that comes with making mistakes. It is a time and money saving training solution.

3. Where do you see AR and VR going in this industry?
Technical trends come and go, but AR and VR seem to be a trend that will stay, and companies that do not incorporate it now will fall behind in the same way that happened with the rise in popularity of social media. AR adds a fun element to operations and to products while lowering costs, increasing efficiency, and so increasing customer satisfaction.

As AR and VR technologies become more accessible to all regions, it will take on the same way social media platforms have, and be integrated within social media platforms, which is already happening.

For more questions and in-depth answers, you can watch the full interview on our YouTube channel soon!

Look at what we did!


Woohoo! After discussions with many people, as well as hours of planning and building, our studio is up and running!

We have just completed the first phase of our in-house studio where we will be producing different content for you!
We have many plans for further decorating, and have overloaded a notebook with all the content ideas that we will be working on in conjunction with different people and brands.
The Middle East has a flavour of its own and something different to offer one of the fastest growing industries globally; Virtual Reality, especially in the areas of gaming, training and education, and events and entertainment.
Our studio will be hosting industry experts in the region, those who are creating VR solutions and those who are making use of these solutions. Our goal is to keep you up-to-date as to what is going on in the world of VR, as well as to help open your mind to the possibilities that VR and other Mixed Reality solutions create.
We are used to seeing ideas come and go, but VR is something we are sure is here to stay. It has been proven useful in many cases, and its concept has been pondered since the late 1800’s.
We are excited about all of this, and look forward to embarking on this journey.

The benefits of high quality visual content



Throughout the years I have been a photographer, I have found that a lot of business owners do not see the point of budgeting for a good photographer. It seems that not that many people are aware of the benefits of high quality visual content.

With almost every business in the world needing to make sure they are present on social media, high quality photography and videography has become a necessity; and here is why:

1. First Impressions
You have also been told that first impressions matter, right? We live in a time where often a client’s first impression is formed through encountering a company online. Whether it is through your website or your social media profiles, they encounter your brand and portfolio online before physically meeting you.

This means that whatever content they are presented with shapes their impression of your company. Bad quality images, terribly worded captions, and amateur videos give exactly that impression. Bad quality. Terrible. Amateur.

High quality images taken by a professional who understands lighting, composition, and colours allows your brand to share images that capture an audience’s attention and makes your company look the part. High quality. Professional. Captivating.

2. Trust
A basic level of trust is automatic when a brand presents itself well. High quality content that is aesthetically appealing and easy to engage with attracts viewers to a brand. If content is managed properly, eventually attention turns into loyalty.

You cannot gain a customer’s loyalty without first gaining their trust, and a brand with poor visuals is usually avoided. The negative connotations of poor quality advertising is that whatever the brand is offering must be of poor quality too, and so they cannot be trusted.

How many times have you turned away from a company’s site, and so their brand, because of how it strained your eyes? How many times do you think someone has felt this way when it comes to your brand?

Visual content has always been needed and used by businesses – in newspapers, on billboards, and now online. It has almost been important that businesses share creative, well-thought out, high quality content; now even more so that everyone is digital.

The Future of Online Social Media Marketing


Have you ever wondered what the future of marketing is? I mean, look at how far marketing strategies have come; no longer are newspapers and billboards the most efficient way of getting your message out to the masses. Now we have easier and quicker ways to reach our audiences, and on a much bigger scale too.

Online social media has not only helped businesses reach their audiences, but it has made a way for these audiences to give feedback and engage with their favourite brands. It is a two-way stream that is only growing in what it has to offer.

New jobs have been created in the advancement of social media; there is now a need in every company for content creators, social media specialists, and online marketing strategists.

With the history of online marketing in mind, one cannot resist trying to guess where it is headed. What will be available to businesses and clients in the near future that has not been available over the last couple of years?

My guess; the future of social media marketing lies in virtual reality. Things like holographic screens, 360degree video, as well as immersive experiences are on the next level after standard web content.

People are interactive. The more they can engage with content, the more likely they are to connect with a brand and its message. Virtual reality allows audiences to dive into a world that is built up by their favourite brands in the form of virtual games, tours, or simulations.

This kind of engagement has only been available on a face-to-face level, but it is speedily becoming the norm on online platforms.

The future of online social media marketing strategies is here. Companies need to consider tailoring their marketing plans to accommodate the changes, or risk falling behind and rendering their content irrelevant.