Fly Dubai at Arabian Travel Market 2019


April ended with the Arabian Travel Market (ATM) that took place at Dubai World Trade Center.

This is an annual event that has been running in Dubai since 1995. It provides a platform for local and international tourism and travel companies to showcase industry products, services, and news.

At ATM 2019, Virtuality partnered with Fly Dubai for their Augmented Reality activation.

Fly Dubai wanted to showcase the different destinations to which they fly.

By scanning the city on a map with an iPad, photo content appeared showing the city, tourist attractions, flight frequency, as well as what type of holiday visitors could have in each place.

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