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The fields of photography and videography, Augmented Reality and Virtual Reality, and 3D design all pull pieces of information from both art and science, and so contribute to each field as well.

Each of these fields borrow from and lend to each other as well. The purpose of this blog post is to show how they all interact and how innovation is born from these interactions.

Photography and videography go hand-in-hand in that they are the same thing, but one is still and the other is in motion. The nature of both come with different benefits for different purposes. There is an example v below.

Augmented Reality and Virtual Reality also offer the same thing in different ways. They both offer an extension and enhancement of reality, but Augmented Reality offers it through a mobile device, while Virtual Reality offers it through a head-mounted device.

Photography and videography are used in Augmented Reality and Virtual Reality to create the alternate realities. 3D design is also used to create environments, characters, and special effects and animations.

The best example of how all of these fields can be integrated is found in the innovation of digital portals.

A digital portal can be opened in Augmented Reality or Virtual Reality, depending on the preferred device. Using 360 photography, a person can walk into the portal with their device and have a look at a certain location.

Using 360 videography, a person can walk into the portal and, not only look at the environment, but also see how people interact with the environment. 360 videography is commonly used in Virtual Reality experiences and films.

An example of a location that you can view in one of our portals can be found here.


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