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BY KAYLA NOBREGA

The goal of most branding strategies is to tell a story. Stories create a personality for the brand and make it easier for consumers to relate to it.

Branding has been taken on as one of the most important aspects of marketing a business, and the likes of Coca Cola and McDonald’s have invested millions of dollars into building a strong brand.

Virtual Reality and Augmented Reality have become a part of the branding and marketing strategies of large companies, making them more interactive and better at telling their stories.

For the FIFA World Cup 2018, Coca Cola set up an AR screen where visitors could interactively learn football skills from a player on the screen, as well as pose for a photograph with him afterwards. This kind of set up helped people interact with Coca Cola as well as other FIFA sponsoring brands.

Marketing is not the only avenue impacted by VR and AR in the food and beverage industry. Training is highly impacted by the innovative techniques that AR and VR offer.

KFC have implemented what they call, “The Hard Way – A KFC Virtual Training Escape Room” which is used to teach employees the age-old recipe and technique first used by Colonel Sanders.

Analogue training takes 25 minutes, while the virtual training takes 10 minutes, and can be repeated if need be. VR saves valuable time and money, and simplifies the training process.

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