Interesting Facts about GIF's and why You need them on Social Media

BY KAYLA NOBREGA

GIF stands for “Graphics Interchange Format” and is a file format that can support multiple frames as an animation, or just a single static image. Here are a few interesting facts about them!

1 – The GIF file format was created by a team of computer scientists in 1987, lead by Steve Wilhite.

2 – Steve Wilhite, referred to above, says that the pronunciation of the term “GIF” was intended to be “jiff” and not “giff.”

3 – According to TechCrunch, Giphy – the largest GIF search engine – was worth $300 million in 2016 due to funding and no actual revenue generation.

4 – GIF’s are referred to as, “the language of the web” as they carry a message, are quick to understand, and carry a fun and entertaining element.

5 – On Twitter, tweets published with GIF’s receive 167% more engagement.

Below is a GIF we created for a chef for Instagram:

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