Nike Fit – Augmented Reality Measuring Tools
BY KAYLA NOBREGA
One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.
After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.
All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.
This process takes up to a minute to complete.
Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.