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Fly Dubai – Augmented Reality

Virtuality worked with Fly Dubai (Dubai Aviation Corporation) on an Augmented Reality marketing activation for the Arabian Travel Market 2019. The activation outlined the numerous destinations flown to by Fly Dubai.

Where AR we going?

The Idea

Fly Dubai wanted to showcase the different destinations that they fly to in an interactive way to inform visitors as well as encourage and inspire them for their next trip!

The Experience

We created an Augmented Reality application that operated on an iPad. When held up to a particular city on a map, photographs and information about the city would be displayed on the screen. Users could scroll through photographs, discover popular attractions, and see what kind of holiday they would have if they traveled to a certain destination.

The Technology

An Augmented Reality application on an iPad

A printout of a map for image tracking

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