“Think with AR” Award Winning Snapchat Filter at Dubai Lynx 2019

BY KAYLA NOBREGA

 

Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.

The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.

The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:

 

Our Snapchat filter was awarded first place. Well done to our team!

Fireworks Experience – Happy New Year!

BY KAYLA NOBREGA

 

HAPPY NEW YEAR!

If you just celebrated the coming of the new year in Dubai, you got to enjoy incredible displays of fireworks.

Dubai set a Guinness World Record for the World’s Biggest Pyrotechnics Display with its fireworks show in 2014, having spent $6 million on 400 000 fireworks!

If you were not in Dubai, you unfortunately did not get to experience this year’s fireworks. Luckily for you, like with every other location sensitive experience, VR technology can bring fireworks to you.

Have a look at this example below through your VR headset:

What happened in 2018

BY KAYLA NOBREGA

 

Well, it is that time of the year. Soon we will all be establishing New Year’s resolutions, and 2019 will kick off.

In this post, we would like to take some time to look over 2018 for the incredible year it has been for Virtuality.

We started by creating virtual tours of property listings for real estate companies in Dubai. As we explored the possibilities of AR and VR we were able to launch in February of this year as AR and VR specialists.

Since then we have had the pleasure of working with some incredible clients on different AR and VR projects. We created virtual tours for TRA at Gitex 2018, Palazzo Versace Hotel, and American School of Dubai.

We implemented VR solutions at events and exhibitions, as well as for restaurants and a food truck supplier!

360 photography and videography are becoming popular options for events and marketing. Businesses are using 360 tours to showcase their office spaces; we created one for Scissors Tailoring Studio at Kempinski Hotel and Residences on Palm Jumeirah.

We also used our virtual tour of Marina Gate to incorporate 3D design.

The most exciting part of the year for me has been the launch of Virtuality Studios! We have a YouTube channel dedicated to tutorials, discussions with industry professionals and experts, as well as behind-the-scenes of what we got up to “this week at Virtuality.”

2018 was a great first year for us! We are excited for what the new year has for us, and we look forward to sharing it all with you!