How 3D, AR, VR, Photography, and Videography work together

BY KAYLA NOBREGA

 

The fields of photography and videography, Augmented Reality and Virtual Reality, and 3D design all pull pieces of information from both art and science, and so contribute to each field as well.

Each of these fields borrow from and lend to each other as well. The purpose of this blog post is to show how they all interact and how innovation is born from these interactions.

Photography and videography go hand-in-hand in that they are the same thing, but one is still and the other is in motion. The nature of both come with different benefits for different purposes. There is an example v below.

Augmented Reality and Virtual Reality also offer the same thing in different ways. They both offer an extension and enhancement of reality, but Augmented Reality offers it through a mobile device, while Virtual Reality offers it through a head-mounted device.

Photography and videography are used in Augmented Reality and Virtual Reality to create the alternate realities. 3D design is also used to create environments, characters, and special effects and animations.

The best example of how all of these fields can be integrated is found in the innovation of digital portals.

A digital portal can be opened in Augmented Reality or Virtual Reality, depending on the preferred device. Using 360 photography, a person can walk into the portal with their device and have a look at a certain location.

Using 360 videography, a person can walk into the portal and, not only look at the environment, but also see how people interact with the environment. 360 videography is commonly used in Virtual Reality experiences and films.

An example of a location that you can view in one of our portals can be found here.

 

Why are 360 Photos and Videos becoming popular for Marketing

BY KAYLA NOBREGA

 

It seems that consumers of content are used to the standard photographs and videos that are posted to their feeds on a minutely basis.

The “Wow” factor that entices people to a brand is limited to the skill of videographers and photographers, but audiences have become much too accustomed to the perspectives offered to them.

This is why 360 videos, also known as immersive videos, will become a popular means of communication from a brand to their audience.

An omnidirectional camera is used to capture every angle, providing a holistic perspective on an environment to the viewer.

This footage, once exported and uploaded, can be maneuvered by the audience to look wherever they want to in the scene. This makes it an interactive option that invites viewers to spend more time engaging with the content.

The world of marketing, within every industry, is going to change drastically as immersive means of advertising is made more accessible.

Here are examples of how 360 photo and video is being used in hospitality, restaurants, and real estate.