Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.
The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.
The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:
Our Snapchat filter was awarded first place. Well done to our team!
Your company already has content for the different operations that happen throughout the different departments. Are the booklets being read? Are the user and maintenance guides being used for their intended purpose?
People do not refer to guides unless they are needed, and when they are needed it is usually due to an urgent matter. Augmented Reality makes your content easily accessible and helps display it in a way that is easy to follow and understand.
Augmented Reality adds a layer of entertainment to the information as well. Content that is important can also be displayed in a way that makes it exciting to look at; AR does this in a way that makes sense and engages the viewer.
Use of Augmented Reality technology enables a company to have their own mobile application which can be used internally, or by consumers as well.
Below is an example of how Augmented Reality guides work.
DHL compiled an in-depth analysis on different use cases for Augmented Reality in the Shipping Industry, but nothing was ever implemented. After review, it is found that the below mentioned applications/concepts can be designed and implemented on Microsoft HoloLens, or on a tablet.
1: Augmented Reality – Shipment Tracking Customers can keep track of their delivery using an AR app. Using interactive 3D images as well as animated 3D info-graphics, you can provide your customer with the means to better understand the delivery process.
2: Augmented Reality – Pick-by-Vision, A Paperless Solution Using a HoloLens, or a tablet, scan the barcode on any delivery package to have access to AR-displayed information as to what it is inside. This can be used in warehouse operations, as well as throughout the process of delivery. This solution removes the need for paper.
3: Augmented Reality – Loading the Container Scan the packages that need to be loaded into the container and let the AR Engine guide you to packing it in the most efficient and space-effective way. This helps save time as the optimized packing solution is shown to you within minutes of scanning all items.
4: Augmented Reality – Delivery Check The customer scans the delivered package barcode once the shipment is delivered. This confirms the delivery has been received by the customer. An animation will be displayed.
65: Augmented Reality – Quality Control AR will analyse if the box is damaged in any way and will red flag it. This indicates that the box needs to undergo further inspection for damages to be assessed.
To have a further look at DHL’s analysis of AR in the shipping industry, find their PDF here.
Photogrammetry is a process by which measurements of a three-dimensional object are taken from a two-dimensional image. It is a process used to digitize physical objects and implement them in AR applications.
It is used in industries such as architecture, engineering, and geology. It can also be used for art galleries, restaurants, and retail.
There are two stages to Photogrammetry; Capturing and Processing.
This is where physical objects are photographed from every angle possible. It is important that even, white lighting is used to keep colours balanced and shadows to a minimum.
The image quality determines the quality of the final model, so using a camera that can produce high resolution images is best.
The images are imported into a Photogrammetry software and aligned. Once alignment is complete, an automated process converts the images into a rough mesh of the model. The model is then refined, rendered, and textured.
At this stage, the object is a high-poly model. In order to use it in any application it needs to be simplified, and then it is ready to be exported.
Without this process, objects would need to be created from scratch on 3D software, making Photogrammetry a time-saver.