Nike Fit – Augmented Reality Measuring Tools

BY KAYLA NOBREGA

 

One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.

After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.

All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.

 

Nike Fit AR app

 

This process takes up to a minute to complete.

Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.

AR & VR Definitions – PART 1: Augmented Reality

BY KAYLA NOBREGA

 

We have noticed a break in the communication between VR and AR consumers, and VR and AR service and content providers. Here is a breakdown of terminology used in the industry to help you, as the client, get your request across and to understand what we mean when we say…

1 – Augmented Reality

Simply put, Augmented Reality is the construction of virtual objects which are then displayed as part of a real environment. A mobile device with a lens and a screen is required to make use of AR applications.

2 – Photogrammetry

Photogrammetry is a process by which measurements of a three-dimensional object are taken from a two-dimensional image. It is a process used to digitize physical objects and implement them in AR applications.

3 – Image Target

A visual marker that is scanned by an AR application. This trigger is programmed to project AR simulations on a mobile screen. Content can be in the form of 3D objects, photographs, and videos. These can be interactive as well.

4 – Surface Tracking

An AR application scans the environment for tables, walls, or floors as surfaces on which to display AR content.

5 – 3D vs Video Content

AR content can be displayed as 3D models or standard videos.