Nike Fit – Augmented Reality Measuring Tools

BY KAYLA NOBREGA

 

One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.

After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.

All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.

 

Nike Fit AR app

 

This process takes up to a minute to complete.

Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.

Augmented Reality User Guide – Bringing Your Content To Life

BY KAYLA NOBREGA

Your company already has content for the different operations that happen throughout the different departments. Are the booklets being read? Are the user and maintenance guides being used for their intended purpose?

People do not refer to guides unless they are needed, and when they are needed it is usually due to an urgent matter. Augmented Reality makes your content easily accessible and helps display it in a way that is easy to follow and understand.

Augmented Reality adds a layer of entertainment to the information as well. Content that is important can also be displayed in a way that makes it exciting to look at; AR does this in a way that makes sense and engages the viewer.

Use of Augmented Reality technology enables a company to have their own mobile application which can be used internally, or by consumers as well.

Below is an example of how Augmented Reality guides work.