Projection Mapping as an Event Activation for your Brand

BY KAYLA NOBREGA

 

  • What is Projection Mapping?

Projection Mapping is using video footage and displaying it over a 3D object to create a dynamic presentation. Projection Mapping is also referred to as ‘Spatial Augmented Reality” as it projecting digital information over a physical space.

  • How does Projection Mapping work?

Projection Mapping is the display of digital objects in the form of animated videos or recorded video footage onto 3D physical objects. It is different from flat-screen mapping as the visuals are able to appear wrapped around a 3D object – such as a building.

  • Why Projection Mapping?

Projection Mapping as an event activation or event display is a creative way to showcase information. It is interactive and brings an element of awe to the message you are portraying. Traditional means of getting information to your audience at events are dying out as “boring” as interactive technology make it more exciting.

  • Examples of Projection Mapping

Examples of Projection Mapping can be found right here in Dubai. Have you been to Dubai Festival City Mall and watched the fountain and light display? The fountain is used as a surface onto which video footage is projected.

 

Another example is where Fanta Middle East used Projection Mapping as a way to market their product at Dubai Mall.

 

 

 

 

Augmented Reality User Guide – Bringing Your Content To Life

BY KAYLA NOBREGA

Your company already has content for the different operations that happen throughout the different departments. Are the booklets being read? Are the user and maintenance guides being used for their intended purpose?

People do not refer to guides unless they are needed, and when they are needed it is usually due to an urgent matter. Augmented Reality makes your content easily accessible and helps display it in a way that is easy to follow and understand.

Augmented Reality adds a layer of entertainment to the information as well. Content that is important can also be displayed in a way that makes it exciting to look at; AR does this in a way that makes sense and engages the viewer.

Use of Augmented Reality technology enables a company to have their own mobile application which can be used internally, or by consumers as well.

Below is an example of how Augmented Reality guides work.