Nike Fit – Augmented Reality Measuring Tools

BY KAYLA NOBREGA

 

One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.

After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.

All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.

 

Nike Fit AR app

 

This process takes up to a minute to complete.

Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.

Fairy Lights; Holograms that respond to Human Touch

BY KAYLA NOBREGA

 

Holograms as a concept have existed since the 1940’s. Holograms currently exist by a variety of means, each with its own benefits and limitations.

One of the limitations of holograms is that they are not fully interactive. Trying to touch a hologram could interfere with how the lazer is reflecting the image, and so interrupt the holographic image on display.

This limitation has been overcome by a team of Japanese scientists from the Digital Nature Group. Using short lazer pulses at very short intervals, a hologram is created that can be felt. The hologram itself reacts to touch by changing shape or moving away.

Abu Dhabi International Book Fair 2019 Event Activation

BY KAYLA NOBREGA

 

The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner.

Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands at the event. Our concept was to allow the exhibit visitors to create their own personalized comic book cover, by taking a photograph of themselves as one of their favourite DC heroes.

Whether they wanted to be Batman, the Joker, or Aquaman; visitors would stand for their photo in front of our booth. The photo was printed and then stuck on their booklets as their very own comic book.

 

Abu Dhabi International Book Fair Comic Corner

 

DC Comic Book Heroes

 

Abu Dhabi International Book Fair

Augmented Reality Updates to Google Search

BY KAYLA NOBREGA

 

Google has recently announced updates to Google search.

There are a few new features such as Google top stories, Google Assistant and Lens, Augmented Reality, and 3D objects. The one that has interested us the most is Augmented Reality.

Google is implementing Augmented Reality in their search results as a means for users to interact with their search topics in more depth.

For example; if you search up an animal, you can place the animal in your home, classroom, or workplace through Augmented Reality. This will allow you to interact with the animal, and view it from all angles. You can view its movement, and make learning about a topic more exciting.

 

 

This Augmented Reality feature in Google search will also work for online retail purposes. If you would like to see what a piece of furniture would look like in your home before you buy it, you can search it up on Google and augment it into the room.

The Augmented Reality update should be available by the end of May!

Fly Dubai at Arabian Travel Market 2019

BY KAYLA NOBREGA

April ended with the Arabian Travel Market (ATM) that took place at Dubai World Trade Center.

This is an annual event that has been running in Dubai since 1995. It provides a platform for local and international tourism and travel companies to showcase industry products, services, and news.

At ATM 2019, Virtuality partnered with Fly Dubai for their Augmented Reality activation.

Fly Dubai wanted to showcase the different destinations to which they fly.

By scanning the city on a map with an iPad, photo content appeared showing the city, tourist attractions, flight frequency, as well as what type of holiday visitors could have in each place.

“Think with AR” Award Winning Snapchat Filter at Dubai Lynx 2019

BY KAYLA NOBREGA

 

Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.

The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.

The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:

 

Our Snapchat filter was awarded first place. Well done to our team!

Projection Mapping as an Event Activation for your Brand

BY KAYLA NOBREGA

 

  • What is Projection Mapping?

Projection Mapping is using video footage and displaying it over a 3D object to create a dynamic presentation. Projection Mapping is also referred to as ‘Spatial Augmented Reality” as it projecting digital information over a physical space.

  • How does Projection Mapping work?

Projection Mapping is the display of digital objects in the form of animated videos or recorded video footage onto 3D physical objects. It is different from flat-screen mapping as the visuals are able to appear wrapped around a 3D object – such as a building.

  • Why Projection Mapping?

Projection Mapping as an event activation or event display is a creative way to showcase information. It is interactive and brings an element of awe to the message you are portraying. Traditional means of getting information to your audience at events are dying out as “boring” as interactive technology make it more exciting.

  • Examples of Projection Mapping

Examples of Projection Mapping can be found right here in Dubai. Have you been to Dubai Festival City Mall and watched the fountain and light display? The fountain is used as a surface onto which video footage is projected.

 

Another example is where Fanta Middle East used Projection Mapping as a way to market their product at Dubai Mall.

 

 

 

 

Augmented Reality User Guide – Bringing Your Content To Life

BY KAYLA NOBREGA

Your company already has content for the different operations that happen throughout the different departments. Are the booklets being read? Are the user and maintenance guides being used for their intended purpose?

People do not refer to guides unless they are needed, and when they are needed it is usually due to an urgent matter. Augmented Reality makes your content easily accessible and helps display it in a way that is easy to follow and understand.

Augmented Reality adds a layer of entertainment to the information as well. Content that is important can also be displayed in a way that makes it exciting to look at; AR does this in a way that makes sense and engages the viewer.

Use of Augmented Reality technology enables a company to have their own mobile application which can be used internally, or by consumers as well.

Below is an example of how Augmented Reality guides work.

 

What your Social Media and Content Marketing should look like

BY KAYLA NOBREGA

 

“Marketing is telling the world you are a rock star. Content marketing is showing the world you are one.” – Robert Rose

With that in mind, here are three things to consider when putting your social media content together according to your digital marketing plan.

  • Quality

The content that you put out there has a direct link to the way your audience perceives your brand and all it has to offer. The quality of your content tells your audience of the quality of your product and services. High quality images, videos, GIF’s, and written content help your audience perceive your brand as high quality, whereas low quality and unprofessional content gives the same impression of your brand.

  • Interactive

Something to keep in mind about people is that we love to be included and involved. There are a few ways you can include and involve your audience through the content that you share. Captions that call your audience to an action, images that capture the viewer’s attention and invite them to take part in some sort of activity, or a video that allows the viewer to contemplate something that makes them relate to the brand. Always leave room for your audience to respond in some way to your content.

  • Consistency

The best way to grow a loyal and engaging following is being consistent. Create an expectation for your audience and make sure you deliver on it in your content. If you are a brand that focuses on humour and wants their audience to laugh with them, they will be disappointed in any break of humourous content. If you are a brand that promotes health and reaches out to viewers that prioritize health and freshness, they will be disappointed if an element of unhealthiness or lack of freshness is shared. Make sure that all your content is creative, but that it aligns with why your viewers are attracted to your brand.

 

Social media is a great way for brands to showcase who they are and invite viewers to be a part of that.

Virtuality wins the Think With AR Dubai Lynx Award with Snapchat

BY KAYLA NOBREGA

 

This week marks an exciting achievement in the history of Virtuality as a team!

Dubai Lynx is the MENA region’s sister festival to Cannes Lions. It is where brands from the marketing and creative industries get together to showcase the best ideas and executions in different innovative fields.

This year Snapchat hosted the Think With AR competition which three of our team members; Louis-Xavier Ambroise, Nairah Thaha, and Fabian Pulido Abbate entered with the following Snapchat filter:

We were shortlisted, and announced winners of the competition at Dubai Lynx on Tuesday! Congratulations to our team.

Dubai Lynx Snapchat first place 2019

Dubai Lynx Snapchat first place 2019