Interesting Facts about GIF’s and why You need them on Social Media

BY KAYLA NOBREGA

 

GIF stands for “Graphics Interchange Format” and is a file format that can support multiple frames as an animation, or just a single static image. Here are a few interesting facts about them!

 

1 – The GIF file format was created by a team of computer scientists in 1987, lead by Steve Wilhite.

2 –  Steve Wilhite, referred to above, says that the pronunciation of the term “GIF” was intended to be “jiff” and not “giff.”

3 –  According to TechCrunch, Giphy – the largest GIF search engine – was worth $300 million in 2016 due to funding and no actual revenue generation.

4 –  GIF’s are referred to as, “the language of the web” as they carry a message, are quick to understand, and carry a fun and entertaining element.

5 – On Twitter, tweets published with GIF’s receive 167% more engagement.

 

Below is a GIF we created for a chef for Instagram:

 

What is a “Call to Action” and why do brands need to use them?

BY KAYLA NOBREGA

 

A “call to action” is a prompt to your audience to respond to your social media post, recently public blog post, event invitation, or survey. It is supposed to entice your audience to engage with your brand and your brand’s message.

It can be argued that people do not like being told what to do, and so brand’s need to be innovative and considerate in how they call people to respond to the content that they publish.

One of the most compelling calls to action that can be found on the internet is the “play” button. It entices the viewer to interact with the content without demanding that they do so.

This type of call to action doesn’t take up much of the viewer’s time which makes it easy and convenient.

This is another reason why video content is so important to include in your digital marketing strategies.