Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.
The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.
The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:
Our Snapchat filter was awarded first place. Well done to our team!
This week marks an exciting achievement in the history of Virtuality as a team!
Dubai Lynx is the MENA region’s sister festival to Cannes Lions. It is where brands from the marketing and creative industries get together to showcase the best ideas and executions in different innovative fields.
This year Snapchat hosted the Think With AR competition which three of our team members; Louis-Xavier Ambroise, Nairah Thaha, and Fabian Pulido Abbate entered with the following Snapchat filter:
We were shortlisted, and announced winners of the competition at Dubai Lynx on Tuesday! Congratulations to our team.