What your Social Media and Content Marketing should look like

BY KAYLA NOBREGA

 

“Marketing is telling the world you are a rock star. Content marketing is showing the world you are one.” – Robert Rose

With that in mind, here are three things to consider when putting your social media content together according to your digital marketing plan.

  • Quality

The content that you put out there has a direct link to the way your audience perceives your brand and all it has to offer. The quality of your content tells your audience of the quality of your product and services. High quality images, videos, GIF’s, and written content help your audience perceive your brand as high quality, whereas low quality and unprofessional content gives the same impression of your brand.

  • Interactive

Something to keep in mind about people is that we love to be included and involved. There are a few ways you can include and involve your audience through the content that you share. Captions that call your audience to an action, images that capture the viewer’s attention and invite them to take part in some sort of activity, or a video that allows the viewer to contemplate something that makes them relate to the brand. Always leave room for your audience to respond in some way to your content.

  • Consistency

The best way to grow a loyal and engaging following is being consistent. Create an expectation for your audience and make sure you deliver on it in your content. If you are a brand that focuses on humour and wants their audience to laugh with them, they will be disappointed in any break of humourous content. If you are a brand that promotes health and reaches out to viewers that prioritize health and freshness, they will be disappointed if an element of unhealthiness or lack of freshness is shared. Make sure that all your content is creative, but that it aligns with why your viewers are attracted to your brand.

 

Social media is a great way for brands to showcase who they are and invite viewers to be a part of that.

Three Things to consider when Brainstorming for a Video

BY KAYLA NOBREGA

 

Video content creation for social media is important because of the increase in engagement and ability to showcase a brand in more detail. Below are three things to keep in mind when coming up with ideas for video content.

 

  • Time limit

Instagram can host a maximum of 1 minute per video as a post. Insta-stories are not as limited in duration. Neither are Facebook, LinkedIn, and obviously YouTube. However, a person’s attention span only lasts so long when it comes to videos on social media, and is largely based on the topic. It is found that videos ranging between 20 to 45 seconds are the best use of video time. The most effective videos are those that can convey a message in a creative way in the least amount of time.

  • Introduction

The way your video starts is the most important part of it. It is your first chance to capture your audience’s attention so that they watch your video until the end. Using elements such as bright colours, big text, unusual subject matter, and captivating music is a good way to attract your viewers’ focus. If your introduction is not captivating enough, viewers may scroll past your video without giving it any thought. Instagram viewers spend on average 2 seconds looking at a post, so you have that amount of time to make them want to continue watching. On YouTube, advertisements are given 5 seconds before they can be skipped so creators have a relatively short time to make a good impression.

  • Conclusion

The conclusion of the video is the aspect that ties everything together. If a viewer reaches the end of your video and does not see the point of it, it is difficult to keep them coming back to your content. You do not want a strong introduction promising the video is worth watching and then letting your viewers down by not delivering on that. What helps with the flow of your video is knowing exactly what information you would like your video to share with your audience.

 

Videos are an opportunity for a brand to showcase their creativity and invite their audience to get to know their brand more.

Why we need to introduce AR and VR to University Students

BY KAYLA NOBREGA

 

Last month we had the pleasure of visiting Murdoch University Dubai. We spoke to their Public Relations students about different AR and VR business solutions, and how they can be implemented in the world of digital marketing.

Below is a summary of what we got to share with them:

  1. What is AR and VR? – We explained the difference between these two types of Extended Reality technologies.

Simply put, Augmented Reality is the construction of virtual objects which are then displayed as part of a real environment. A mobile device with a lens and a screen is required to make use of AR applications.

Virtual Reality is the immersion of a person’s physical senses into a digitally simulated world. Apart from movement and orientation, it takes none of the physical reality into account. There is a range of hardware needed for different types of VR experiences depending on the level of immersion.

  1. PerPETuate – We have had some intriguing requests, with this being one of our favourites. To some people pets are considered family members and the loss is felt the same.

 PerPETuate is our AR application that allows you to interact with a 3D simulation of your pet. The cat or dog can respond to physical touch, chasing a laser, or playing ball.

This concept is useful to businesses who can use the same technology for advertising products; allowing customers to interact with items before making a purchase.

  1. VR Anatomy Tour – We are currently working on content for an application that will allow students to explore the inside of the human body. This will help them obtain a greater understanding for the different body systems and how they work in relation to each other.

The application is styled to appeal to Year 4 and Year 5 school students. It is educational with a fun and interactive quality that only VR technology can bring. This is one way VR is useful in the education industry.

One of the reasons we find university discussions like this so important is that these students are future business leaders and innovators. With the rise in use of Augmented and Virtual Reality technologies in different business operations, it is important to know what they are and how they can be used.