What is Digital Transformation and why do Businesses need it?



Digital Transformation is what companies are doing to move from the traditional analogue way of performing different business functions to digital methods. It is the integration of technology in all aspects of business; sales, operations, marketing, and training to name a few.

Examples of how digital transformation can be useful:


Using a Customer-Relationship Management (CRM) System helps a sales team keep track of the deals that are underway. The system can help time management and scheduling, as well as provide reminders for upcoming appointments and follow ups.

Doing this process digitally takes away the need for paper, improves customer service through reminders and task tracking, and allows companies to have analytics of their customer interactions.


Using a logistics warehouse as an example, digitizing storage operations speeds up different processes. Instead of logging into a server to find information of different packages, Augmented Reality technology can be used to scan barcodes and display information a lot faster.

Digitizing this process makes it easier to know where packages need to be stored, where they can be found, and what the status is in terms of damage, delivery, or return.


Digital marketing is proving to be the most effective way to reach a mass of people, especially when compared to billboards and other print advertising that can only target people in a fixed area. Online marketing helps brands reach a global audience.

Services such as photography and videography, Augmented Reality and Virtual Reality, as well as 3D design and animation contribute to the digitizing of the marketing department of a business. There are also online systems available to manage digital content and make marketing schedules more convenient and time-saving.


Training is no longer restricted to taking notes while someone conveys the material relevant to a job. Incorporate e-learning – online courses which can be completed at the user’s own pace and monitored by administrators – helps a business make their training more efficient.

With the use of Augmented Reality and Virtual Reality, training can become immersive and interactive through simulations that can be repeated. This technology provides a risk free way to train in construction, food and beverage, hospitality, and medicine.

How AR can be used in Shipping and Logistics



DHL compiled an in-depth analysis on different use cases for Augmented Reality in the Shipping Industry, but nothing was ever implemented. After review, it is found that the below mentioned applications/concepts can be designed and implemented on Microsoft HoloLens, or on a tablet.

1: Augmented Reality – Shipment Tracking
Customers can keep track of their delivery using an AR app. Using interactive 3D images as well as animated 3D info-graphics, you can provide your customer with the means to
better understand the delivery process.

2: Augmented Reality – Pick-by-Vision, A Paperless Solution
Using a HoloLens, or a tablet, scan the barcode on any delivery package to have access to AR-displayed information as to what it is inside. This can be used in warehouse operations, as well as throughout the process of delivery. This solution removes the need for paper.

3: Augmented Reality – Loading the Container
Scan the packages that need to be loaded into the container and let the AR Engine guide you to packing it in the most efficient and space-effective way. This helps save time as the optimized packing solution is shown to you within minutes of scanning all items.

4: Augmented Reality – Delivery Check
The customer scans the delivered package barcode once the shipment is delivered. This confirms the delivery has been received by the customer. An animation will be displayed.

65: Augmented Reality – Quality Control
AR will analyse if the box is damaged in any way and will red flag it. This indicates that the box needs to undergo further inspection for damages to be assessed.


To have a further look at DHL’s analysis of AR in the shipping industry, find their PDF here.