BY KAYLA NOBREGA
Throughout the years I have been a photographer, I have found that a lot of business owners do not see the point of budgeting for a good photographer. It seems that not that many people are aware of the benefits of high quality visual content.
With almost every business in the world needing to make sure they are present on social media, high quality photography and videography has become a necessity; and here is why:
1. First Impressions
You have also been told that first impressions matter, right? We live in a time where often a client’s first impression is formed through encountering a company online. Whether it is through your website or your social media profiles, they encounter your brand and portfolio online before physically meeting you.
This means that whatever content they are presented with shapes their impression of your company. Bad quality images, terribly worded captions, and amateur videos give exactly that impression. Bad quality. Terrible. Amateur.
High quality images taken by a professional who understands lighting, composition, and colours allows your brand to share images that capture an audience’s attention and makes your company look the part. High quality. Professional. Captivating.
2. Trust
A basic level of trust is automatic when a brand presents itself well. High quality content that is aesthetically appealing and easy to engage with attracts viewers to a brand. If content is managed properly, eventually attention turns into loyalty.
You cannot gain a customer’s loyalty without first gaining their trust, and a brand with poor visuals is usually avoided. The negative connotations of poor quality advertising is that whatever the brand is offering must be of poor quality too, and so they cannot be trusted.
How many times have you turned away from a company’s site, and so their brand, because of how it strained your eyes? How many times do you think someone has felt this way when it comes to your brand?
Visual content has always been needed and used by businesses – in newspapers, on billboards, and now online. It has almost been important that businesses share creative, well-thought out, high quality content; now even more so that everyone is digital.