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AR & VR Definitions – PART 4: Extended Reality

BY KAYLA NOBREGA

 

Extended Reality, abbreviated as ‘XR,’ is exactly what it sounds like; it is the expansion of reality by using digital simulations and applications.

Augmented Reality, Virtual Reality, and Mixed Reality technologies enhance physical reality by enabling users to add digital information to their physical spaces, or by immersing them into a different reality. Extended Reality is essentially the umbrella term for Augmented Reality, Virtual Reality, and Mixed Reality.

If you would like to read up on certain definitions pertaining to Augmented Reality, Virtual Reality, or Mixed Reality, then you can click on the topic of your choice and you will be directed to our blog posts about them.

If you have any questions about any of these technologies, please do not hesitate to contact us through our web chat or any of our social media platforms.

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AR & VR Definitions – PART 1: Augmented Reality

BY KAYLA NOBREGA

 

We have noticed a break in the communication between VR and AR consumers, and VR and AR service and content providers. Here is a breakdown of terminology used in the industry to help you, as the client, get your request across and to understand what we mean when we say…

1 – Augmented Reality

Simply put, Augmented Reality is the construction of virtual objects which are then displayed as part of a real environment. A mobile device with a lens and a screen is required to make use of AR applications.

2 – Photogrammetry

Photogrammetry is a process by which measurements of a three-dimensional object are taken from a two-dimensional image. It is a process used to digitize physical objects and implement them in AR applications.

3 – Image Target

A visual marker that is scanned by an AR application. This trigger is programmed to project AR simulations on a mobile screen. Content can be in the form of 3D objects, photographs, and videos. These can be interactive as well.

4 – Surface Tracking

An AR application scans the environment for tables, walls, or floors as surfaces on which to display AR content.

5 – 3D vs Video Content

AR content can be displayed as 3D models or standard videos.