Virtual Reality is all about immersion, and the success of a virtual experience lies in how convinced a person is that they are no longer a part of physical reality.
This is why many virtual reality experiences incorporate locomotive and motion sensor hardware to make experiences more realistic and synchronized. Below are a few types of locomotive and motion detecting hardware options that are being used to enhance virtual reality experiences.
Movement through hand-held controllers is enabled by clicking on different points within the experience to teleport there. This type of movement is guided by a faded transition.
These are sensors that go on your hands and feet. The hardware translates the movements you make into the game. These trackers can also be in the form of gloves, and can also be attached to certain objects.
A virtual reality treadmill operates exactly as a fitness treadmill. It allows you to explore the virtual world in which you are immersed by walking through it. It is limited to only forward and backwards steps, but is not limited by pace. The speed at which you choose to walk or run is translated into the virtual experience.
This hardware functions as the VR treadmill, but is not limited by direction. It is a circular piece of equipment, with barriers for the user’s balance and also to prevent walking too quickly and off of the treadmill. This allows users to explore the virtual space in any direction and at any pace they choose.
Holograms as a concept have existed since the 1940’s. Holograms currently exist by a variety of means, each with its own benefits and limitations.
One of the limitations of holograms is that they are not fully interactive. Trying to touch a hologram could interfere with how the lazer is reflecting the image, and so interrupt the holographic image on display.
This limitation has been overcome by a team of Japanese scientists from the Digital Nature Group. Using short lazer pulses at very short intervals, a hologram is created that can be felt. The hologram itself reacts to touch by changing shape or moving away.
The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner.
Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands at the event. Our concept was to allow the exhibit visitors to create their own personalized comic book cover, by taking a photograph of themselves as one of their favourite DC heroes.
Whether they wanted to be Batman, the Joker, or Aquaman; visitors would stand for their photo in front of our booth. The photo was printed and then stuck on their booklets as their very own comic book.
Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.
The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.
The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:
Our Snapchat filter was awarded first place. Well done to our team!
Projection Mapping is using video footage and displaying it over a 3D object to create a dynamic presentation. Projection Mapping is also referred to as ‘Spatial Augmented Reality” as it projecting digital information over a physical space.
How does Projection Mapping work?
Projection Mapping is the display of digital objects in the form of animated videos or recorded video footage onto 3D physical objects. It is different from flat-screen mapping as the visuals are able to appear wrapped around a 3D object – such as a building.
Why Projection Mapping?
Projection Mapping as an event activation or event display is a creative way to showcase information. It is interactive and brings an element of awe to the message you are portraying. Traditional means of getting information to your audience at events are dying out as “boring” as interactive technology make it more exciting.
Examples of Projection Mapping
Examples of Projection Mapping can be found right here in Dubai. Have you been to Dubai Festival City Mall and watched the fountain and light display? The fountain is used as a surface onto which video footage is projected.
Another example is where Fanta Middle East used Projection Mapping as a way to market their product at Dubai Mall.
We started off UAE’s Innovation Month at Abu Dhabi Ports for their Augmented Reality and Virtual Reality event activations. We ended off the month at the UAE Innovates event in City Walk with German Tourism.
Virtuality teamed up with German Tourism to showcase their travel destinations in Virtual Reality. Guests were immersed in Germany while standing in Dubai.
Below is a video of our team interacting with the activation:
The use of Virtual Reality captured the essence of Dubai’s ability to innovate and bring new and immersive experiences to different industries.