We started off UAE’s Innovation Month at Abu Dhabi Ports for their Augmented Reality and Virtual Reality event activations. We ended off the month at the UAE Innovates event in City Walk with German Tourism.
Virtuality teamed up with German Tourism to showcase their travel destinations in Virtual Reality. Guests were immersed in Germany while standing in Dubai.
Below is a video of our team interacting with the activation:
The use of Virtual Reality captured the essence of Dubai’s ability to innovate and bring new and immersive experiences to different industries.
Keep your guests engaged and entertained with an Augmented Reality Game. Guests will scan a trigger through a customized application on a mobile device – iPads are the most popular due to their size and AR compatibility – and the Augmented Reality game is activated on the screen.
The game can any the brand and any activity that promotes the product, service, or value that is being launched, taught, or promoted. For an example, have a look at what Abu Dhabi Ports did for Abu Dhabi Innovation Week 2019.
Creating a Virtual Tour or Virtual Reality brand experience is a highly interactive way to engage with event visitors. It is a good way to introduce your audience to an aspect of your brand that they are not commonly able to experience.
For example, you can take a tour around different wine farms in South Africa at a wine tasting event in France. Just put on the Virtual Reality headset and be transported to where the wine is made.
At events where there are speeches and presentations being given, new ways are being sought to keep guests entertained without losing the point of the message.
Interactive holograms, pre-programmed to co-ordinate with the spoken content, are a practical and entertaining way to present information to your audience. While a presenter speaks, animated visuals are displayed on stage via a screen.
The beginning of February marked the start of the UAE’s Innovation Month. Throughout this month, there will be exhibitions all over the United Arab Emirates, particularly in Dubai and Abu Dhabi, showcasing the latest in technology and innovations.
Virtuality is proud to have been a part of Abu Dhabi Innovations Week 2019, alongside Abu Dhabi Ports.
We created an Augmented Reality game for the guests of the Innovations Exhibition to be able to interact with Khalifa Port’s operations.
Using ‘Image Tracking,’ users scan the trigger and Khalifa Port is augmented on the device.
The goal is to park a vessel at Khalifa Port using the controls on the screen.
Augmented Reality games are a great way to keep event visitors engaging with your exhibit in an entertaining way!
There are two things required to make an indoor AR location app:
This method entails placing Bluetooth Low Energy beacons (BLE) around the areas you wish to have mapped out. These beacons are small in size and easy to hide. Whenever the user walks into the range of the beacon, it sends out a signal to the AR app via Bluetooth which alerts the software to the position of the user.
The advantage is that the accuracy of the navigation is high since the app is being fed direct information. The cost of creating such a service goes up when you want to cover larger spaces indoors as you will need a lot of sensors.
If you have used an Augmented Reality app that makes use of ARKit/ARCore frameworks, you would have noticed that once you place 3D content on to a surface, you are able to walk away from it and see that its location persists in the real world. This is done by making use of motion tracking technology using the sensors mentioned above so that it is able to establish how far you have walked and in which direction.
Harnessing this technology, we are able to make indoor navigation apps in Augmented Reality using only sensors. What must be considered, though, is that because of the high frame rate of the sensors small measurement errors can accumulate over time to cause a significant error referred to as “sensor drift.”
The other thing to keep in mind is that the phone needs to be aware of the initial starting point and orientation in order to establish its position. This can be done in many ways, but most commonly users will be asked to scan a predefined image target which lets the app know the initial position and rotation of the phone.
Extended Reality, abbreviated as ‘XR,’ is exactly what it sounds like; it is the expansion of reality by using digital simulations and applications.
Augmented Reality, Virtual Reality, and Mixed Reality technologies enhance physical reality by enabling users to add digital information to their physical spaces, or by immersing them into a different reality. Extended Reality is essentially the umbrella term for Augmented Reality, Virtual Reality, and Mixed Reality.
We have discovered that there are so many ways that Virtual Reality can be used in every industry.
One of the industries that benefits from VR technology is Executive Coaching. Executive Coaching entails a personal partnership between a coach and a member of the corporate world, and together they set specific goals and work through achieving them for the success of the executive.
We had the pleasure of speaking with certified Executive Coach, Dennis Kight, about how VR technology can be used to help his clients overcome obstacles and achieve their goals.
Below is a summary of our conversation:
What is the role of an executive coach and how can VR assist with this role?
An executive coach is someone who partners up with an executive, or anyone in the corporate world, looking to overcome certain obstacles and necessary skills in order to achieve specific business successes.
VR can contribute to the coaching process by providing simulations of different experiences. For example, if a coach’s client is afraid of public speaking, a VR public speaking application immerses them into a life-like public event. The digital crowd acts as an audience, and the speaker will receive feedback on their volume, pace, eye contact, and overall delivery of their speech or presentation.
What are the advantages of VR technology being used in the coaching process?
In order for coaching clients to grow towards their goals, they need to experience real situations and figure out ways to deal with them. The environment in which this happens needs to allow for mistakes and feedback.
Virtual Reality technology provides real experience within a safe environment. Using the public speaking example, it allows the client to practice speaking in front of an audience who are not making any judgements. The application gives feedback, and the coach is able to do so as well. This is a more cost-effective, affordable, and less time-consuming method of practice than putting the client in front of an actual crowd before their official speaking event.
What other innovations are being applied to executive coaching?
Executive Coaching is a personal process between the coach and client. Technology is often misunderstood as removing the personal interaction. Dennis shared with us that he has built his business around the technology available to him as it helps him stay connected to his clients.
Through video conference applications, while he travels, he is able to hold sessions with his clients. Through such innovations, even though he is based in Dubai, he is able to speak with his clients in Australia and Europe, and continue his client sessions whenever he travels no matter where he goes.
For more of what we discussed, watch our YouTube video of Dennis Kight’s visit to Virtuality Studios.