What your Social Media and Content Marketing should look like

BY KAYLA NOBREGA

 

“Marketing is telling the world you are a rock star. Content marketing is showing the world you are one.” – Robert Rose

With that in mind, here are three things to consider when putting your social media content together according to your digital marketing plan.

  • Quality

The content that you put out there has a direct link to the way your audience perceives your brand and all it has to offer. The quality of your content tells your audience of the quality of your product and services. High quality images, videos, GIF’s, and written content help your audience perceive your brand as high quality, whereas low quality and unprofessional content gives the same impression of your brand.

  • Interactive

Something to keep in mind about people is that we love to be included and involved. There are a few ways you can include and involve your audience through the content that you share. Captions that call your audience to an action, images that capture the viewer’s attention and invite them to take part in some sort of activity, or a video that allows the viewer to contemplate something that makes them relate to the brand. Always leave room for your audience to respond in some way to your content.

  • Consistency

The best way to grow a loyal and engaging following is being consistent. Create an expectation for your audience and make sure you deliver on it in your content. If you are a brand that focuses on humour and wants their audience to laugh with them, they will be disappointed in any break of humourous content. If you are a brand that promotes health and reaches out to viewers that prioritize health and freshness, they will be disappointed if an element of unhealthiness or lack of freshness is shared. Make sure that all your content is creative, but that it aligns with why your viewers are attracted to your brand.

 

Social media is a great way for brands to showcase who they are and invite viewers to be a part of that.

Why GIF’s are important for Social Media and Digital Marketing

BY KAYLA NOBREGA

 

The benefits of digital marketing is that companies are able to reach a large audience, in many locations, very quickly.

The downside to this way of sharing a message is that audience attention is fleeting. Grabbing someone’s attention and keeping it long enough for a brand to get their point across is difficult due to how much information is available online.

The goal of good marketing is to grab your audience’s attention, and maintain it until they receive your message. Using text on its own is the least effective way to do this. Audiences skim over the text at best, especially if the title and the introduction do not appeal to them. It also takes a lot of time and effort to produce text heavy content.

Using images is more effective; they are relatively easy to produce, but do require a lot of time. Instagram has shared that audiences spend on average only 2 seconds on an image before scrolling on, so just because they double-tapped the image does not mean your message was received.

Videos shared on social media keep audiences engaged for 33% more time than images. This makes them a more effective way to capture an audience’s attention and share your message with them. The most effective videos are between 20 to 45 seconds. As with static images, videos are relatively easy to create but require time.

And finally, GIF’s; looped clips that are simple to create, and not a lot of time is required to make them. Cinemagraphs fall into the same category as GIF’s. This is because both offer an entertaining way to convey a message. They are fun and interactive, which helps keep an audience’s attention for longer. Tweets published with GIF’s gain 167% more engagement than text-only posts.

GIF’s are important for social media and other digital marketing strategies because they attract audience attention for a longer period of time which gives a brand more time to speak to the audience.

Interesting Facts about GIF’s and why You need them on Social Media

BY KAYLA NOBREGA

 

GIF stands for “Graphics Interchange Format” and is a file format that can support multiple frames as an animation, or just a single static image. Here are a few interesting facts about them!

 

1 – The GIF file format was created by a team of computer scientists in 1987, lead by Steve Wilhite.

2 –  Steve Wilhite, referred to above, says that the pronunciation of the term “GIF” was intended to be “jiff” and not “giff.”

3 –  According to TechCrunch, Giphy – the largest GIF search engine – was worth $300 million in 2016 due to funding and no actual revenue generation.

4 –  GIF’s are referred to as, “the language of the web” as they carry a message, are quick to understand, and carry a fun and entertaining element.

5 – On Twitter, tweets published with GIF’s receive 167% more engagement.

 

Below is a GIF we created for a chef for Instagram: