Holograms as a concept have existed since the 1940’s. Holograms currently exist by a variety of means, each with its own benefits and limitations.
One of the limitations of holograms is that they are not fully interactive. Trying to touch a hologram could interfere with how the lazer is reflecting the image, and so interrupt the holographic image on display.
This limitation has been overcome by a team of Japanese scientists from the Digital Nature Group. Using short lazer pulses at very short intervals, a hologram is created that can be felt. The hologram itself reacts to touch by changing shape or moving away.
The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner.
Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands at the event. Our concept was to allow the exhibit visitors to create their own personalized comic book cover, by taking a photograph of themselves as one of their favourite DC heroes.
Whether they wanted to be Batman, the Joker, or Aquaman; visitors would stand for their photo in front of our booth. The photo was printed and then stuck on their booklets as their very own comic book.
Projection Mapping is using video footage and displaying it over a 3D object to create a dynamic presentation. Projection Mapping is also referred to as ‘Spatial Augmented Reality” as it projecting digital information over a physical space.
How does Projection Mapping work?
Projection Mapping is the display of digital objects in the form of animated videos or recorded video footage onto 3D physical objects. It is different from flat-screen mapping as the visuals are able to appear wrapped around a 3D object – such as a building.
Why Projection Mapping?
Projection Mapping as an event activation or event display is a creative way to showcase information. It is interactive and brings an element of awe to the message you are portraying. Traditional means of getting information to your audience at events are dying out as “boring” as interactive technology make it more exciting.
Examples of Projection Mapping
Examples of Projection Mapping can be found right here in Dubai. Have you been to Dubai Festival City Mall and watched the fountain and light display? The fountain is used as a surface onto which video footage is projected.
Another example is where Fanta Middle East used Projection Mapping as a way to market their product at Dubai Mall.
It seems that consumers of content are used to the standard photographs and videos that are posted to their feeds on a minutely basis.
The “Wow” factor that entices people to a brand is limited to the skill of videographers and photographers, but audiences have become much too accustomed to the perspectives offered to them.
This is why 360 videos, also known as immersive videos, will become a popular means of communication from a brand to their audience.
An omnidirectional camera is used to capture every angle, providing a holistic perspective on an environment to the viewer.
This footage, once exported and uploaded, can be maneuvered by the audience to look wherever they want to in the scene. This makes it an interactive option that invites viewers to spend more time engaging with the content.
The world of marketing, within every industry, is going to change drastically as immersive means of advertising is made more accessible.