How AR can be used in Shipping and Logistics



DHL compiled an in-depth analysis on different use cases for Augmented Reality in the Shipping Industry, but nothing was ever implemented. After review, it is found that the below mentioned applications/concepts can be designed and implemented on Microsoft HoloLens, or on a tablet.

1: Augmented Reality – Shipment Tracking
Customers can keep track of their delivery using an AR app. Using interactive 3D images as well as animated 3D info-graphics, you can provide your customer with the means to
better understand the delivery process.

2: Augmented Reality – Pick-by-Vision, A Paperless Solution
Using a HoloLens, or a tablet, scan the barcode on any delivery package to have access to AR-displayed information as to what it is inside. This can be used in warehouse operations, as well as throughout the process of delivery. This solution removes the need for paper.

3: Augmented Reality – Loading the Container
Scan the packages that need to be loaded into the container and let the AR Engine guide you to packing it in the most efficient and space-effective way. This helps save time as the optimized packing solution is shown to you within minutes of scanning all items.

4: Augmented Reality – Delivery Check
The customer scans the delivered package barcode once the shipment is delivered. This confirms the delivery has been received by the customer. An animation will be displayed.

65: Augmented Reality – Quality Control
AR will analyse if the box is damaged in any way and will red flag it. This indicates that the box needs to undergo further inspection for damages to be assessed.


To have a further look at DHL’s analysis of AR in the shipping industry, find their PDF here.

How AR and VR is used in food distribution



This week we had Marcel Joosten and John Shelley, the managing directors of Jobeco Foods, in studio with us. Jobeco Foods is based in Dubai, Holland, and Nigeria. Their goal is to make high quality food readily accessible in areas like East and West Africa.

We spoke about how AR and VR can be incorporated into business operations in the food distribution industry. Below is a summary of our discussion.

1. Jobeco Foods prides themselves on consistent, high quality customer service. How does AR and VR contribute to this goal?
Augmented Reality helps with operational efficiency in that it provides a far more automated solution to warehouse organisation. Many processes that are traditionally done manually such as scanning barcodes, stocktaking, and product tracking, can all be done through an AR app. This speeds up packing and delivery processes.

Virtual Reality helps Jobeco showcase their warehouse and distribution centres to their distributors and other clients, without having to spend time and money on traveling. Transparency is important in gaining client confidence and VR provides a trustworthy method of informing people and businesses of operation processes and environments.

2. AR and VR can also be used in training staff. How would this be useful to distribution companies?
While AR technology helps staff learn the procedures and standards required in the warehouse and distribution centres, VR assists the sales team. Simulations of different client encounters can help prepare ground staff for situations that may occur while selling.

VR training provides hands-on experience without the risk that comes with making mistakes. It is a time and money saving training solution.

3. Where do you see AR and VR going in this industry?
Technical trends come and go, but AR and VR seem to be a trend that will stay, and companies that do not incorporate it now will fall behind in the same way that happened with the rise in popularity of social media. AR adds a fun element to operations and to products while lowering costs, increasing efficiency, and so increasing customer satisfaction.

As AR and VR technologies become more accessible to all regions, it will take on the same way social media platforms have, and be integrated within social media platforms, which is already happening.

For more questions and in-depth answers, you can watch the full interview on our YouTube channel soon!