Dubai Future Accelerators, HTC Vive, Burj Khalifa, and Virtuality

BY KAYLA NOBREGA

 

Dubai Future Accelerators launched the ‘VR and Beyond” challenge in partnership with Burj Khalifa and HTC Vive Middle East.

There were 118 applicants from all over the world, and Virtuality is proud to be a local company part of the top 6 finalists.

Our talented team has been busy with production for the past month, and will be presenting our prototype later this week.

 

What is a “Call to Action” and why do brands need to use them?

BY KAYLA NOBREGA

 

A “call to action” is a prompt to your audience to respond to your social media post, recently public blog post, event invitation, or survey. It is supposed to entice your audience to engage with your brand and your brand’s message.

It can be argued that people do not like being told what to do, and so brand’s need to be innovative and considerate in how they call people to respond to the content that they publish.

One of the most compelling calls to action that can be found on the internet is the “play” button. It entices the viewer to interact with the content without demanding that they do so.

This type of call to action doesn’t take up much of the viewer’s time which makes it easy and convenient.

This is another reason why video content is so important to include in your digital marketing strategies.

Look at what we did!

BY KAYLA NOBREGA

Woohoo! After discussions with many people, as well as hours of planning and building, our studio is up and running!

We have just completed the first phase of our in-house studio where we will be producing different content for you!
We have many plans for further decorating, and have overloaded a notebook with all the content ideas that we will be working on in conjunction with different people and brands.
The Middle East has a flavour of its own and something different to offer one of the fastest growing industries globally; Virtual Reality, especially in the areas of gaming, training and education, and events and entertainment.
Our studio will be hosting industry experts in the region, those who are creating VR solutions and those who are making use of these solutions. Our goal is to keep you up-to-date as to what is going on in the world of VR, as well as to help open your mind to the possibilities that VR and other Mixed Reality solutions create.
We are used to seeing ideas come and go, but VR is something we are sure is here to stay. It has been proven useful in many cases, and its concept has been pondered since the late 1800’s.
We are excited about all of this, and look forward to embarking on this journey.