“Think with AR” Award Winning Snapchat Filter at Dubai Lynx 2019

BY KAYLA NOBREGA

 

Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.

The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.

The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:

 

Our Snapchat filter was awarded first place. Well done to our team!

Dubai Future Accelerators, HTC Vive, Burj Khalifa, and Virtuality

BY KAYLA NOBREGA

 

Dubai Future Accelerators launched the ‘VR and Beyond” challenge in partnership with Burj Khalifa and HTC Vive Middle East.

There were 118 applicants from all over the world, and Virtuality is proud to be a local company part of the top 6 finalists.

Our talented team has been busy with production for the past month, and will be presenting our prototype later this week.

 

Virtuality wins the Think With AR Dubai Lynx Award with Snapchat

BY KAYLA NOBREGA

 

This week marks an exciting achievement in the history of Virtuality as a team!

Dubai Lynx is the MENA region’s sister festival to Cannes Lions. It is where brands from the marketing and creative industries get together to showcase the best ideas and executions in different innovative fields.

This year Snapchat hosted the Think With AR competition which three of our team members; Louis-Xavier Ambroise, Nairah Thaha, and Fabian Pulido Abbate entered with the following Snapchat filter:

We were shortlisted, and announced winners of the competition at Dubai Lynx on Tuesday! Congratulations to our team.

Dubai Lynx Snapchat first place 2019

Dubai Lynx Snapchat first place 2019