BY KAYLA NOBREGA
“Marketing is telling the world you are a rock star. Content marketing is showing the world you are one.” – Robert Rose
With that in mind, here are three things to consider when putting your social media content together according to your digital marketing plan.
The content that you put out there has a direct link to the way your audience perceives your brand and all it has to offer. The quality of your content tells your audience of the quality of your product and services. High quality images, videos, GIF’s, and written content help your audience perceive your brand as high quality, whereas low quality and unprofessional content gives the same impression of your brand.
Something to keep in mind about people is that we love to be included and involved. There are a few ways you can include and involve your audience through the content that you share. Captions that call your audience to an action, images that capture the viewer’s attention and invite them to take part in some sort of activity, or a video that allows the viewer to contemplate something that makes them relate to the brand. Always leave room for your audience to respond in some way to your content.
The best way to grow a loyal and engaging following is being consistent. Create an expectation for your audience and make sure you deliver on it in your content. If you are a brand that focuses on humour and wants their audience to laugh with them, they will be disappointed in any break of humourous content. If you are a brand that promotes health and reaches out to viewers that prioritize health and freshness, they will be disappointed if an element of unhealthiness or lack of freshness is shared. Make sure that all your content is creative, but that it aligns with why your viewers are attracted to your brand.
Social media is a great way for brands to showcase who they are and invite viewers to be a part of that.
BY KAYLA NOBREGA
Video content creation for social media is important because of the increase in engagement and ability to showcase a brand in more detail. Below are three things to keep in mind when coming up with ideas for video content.
Instagram can host a maximum of 1 minute per video as a post. Insta-stories are not as limited in duration. Neither are Facebook, LinkedIn, and obviously YouTube. However, a person’s attention span only lasts so long when it comes to videos on social media, and is largely based on the topic. It is found that videos ranging between 20 to 45 seconds are the best use of video time. The most effective videos are those that can convey a message in a creative way in the least amount of time.
The way your video starts is the most important part of it. It is your first chance to capture your audience’s attention so that they watch your video until the end. Using elements such as bright colours, big text, unusual subject matter, and captivating music is a good way to attract your viewers’ focus. If your introduction is not captivating enough, viewers may scroll past your video without giving it any thought. Instagram viewers spend on average 2 seconds looking at a post, so you have that amount of time to make them want to continue watching. On YouTube, advertisements are given 5 seconds before they can be skipped so creators have a relatively short time to make a good impression.
The conclusion of the video is the aspect that ties everything together. If a viewer reaches the end of your video and does not see the point of it, it is difficult to keep them coming back to your content. You do not want a strong introduction promising the video is worth watching and then letting your viewers down by not delivering on that. What helps with the flow of your video is knowing exactly what information you would like your video to share with your audience.
Videos are an opportunity for a brand to showcase their creativity and invite their audience to get to know their brand more.
BY KAYLA NOBREGA
The beginning of February marked the start of the UAE’s Innovation Month. Throughout this month, there will be exhibitions all over the United Arab Emirates, particularly in Dubai and Abu Dhabi, showcasing the latest in technology and innovations.
Virtuality is proud to have been a part of Abu Dhabi Innovations Week 2019, alongside Abu Dhabi Ports.
We created an Augmented Reality game for the guests of the Innovations Exhibition to be able to interact with Khalifa Port’s operations.
Using ‘Image Tracking,’ users scan the trigger and Khalifa Port is augmented on the device.
The goal is to park a vessel at Khalifa Port using the controls on the screen.
Augmented Reality games are a great way to keep event visitors engaging with your exhibit in an entertaining way!
BY KAYLA NOBREGA
Today is the United Arab Emirates’ 47th National Day!
This day marks the joining of Ras Al Khaimah as the seventh and final Emirate of the UAE, which took place on the 2nd of December, in 1972.
This National Day finds itself at the end of the Year of Zayed; the 100th year since the birth of the late Sheikh Zayed bin Sultan Al Nahyan, who is considered the Founding Father of the UAE.
Over the past nearly fifty years, the UAE has seen growth in all areas, especially in the integration of new technology. It is our pleasure being a part of the growth of virtual and augmented reality implementation in the region.
To celebrate this year’s National Day, in the Year of Zayed, we have created a Snapchat filter for you! Take your next selfie with our UAE National Day filter and send it through to us to be featured on our social media.
Alternatively, you can directly access the filter on your phone by clicking here.
You can find our selfies below!