Top Three Trends for Events in Dubai for 2019

BY KAYLA NOBREGA

 

Augmented Reality Games

Keep your guests engaged and entertained with an Augmented Reality Game. Guests will scan a trigger through a customized application on a mobile device – iPads are the most popular due to their size and AR compatibility – and the Augmented Reality game is activated on the screen.

The game can any the brand and any activity that promotes the product, service, or value that is being launched, taught, or promoted. For an example, have a look at what Abu Dhabi Ports did for Abu Dhabi Innovation Week 2019.

Virtual Reality Tours and Experiences

Creating a Virtual Tour or Virtual Reality brand experience is a highly interactive way to engage with event visitors. It is a good way to introduce your audience to an aspect of your brand that they are not commonly able to experience.

For example, you can take a tour around different wine farms in South Africa at a wine tasting event in France. Just put on the Virtual Reality headset and be transported to where the wine is made.

Holographic Displays

At events where there are speeches and presentations being given, new ways are being sought to keep guests entertained without losing the point of the message.

Interactive holograms, pre-programmed to co-ordinate with the spoken content, are a practical and entertaining way to present information to your audience. While a presenter speaks, animated visuals are displayed on stage via a screen.

Abu Dhabi Ports Augmented Reality Game for UAE Innovation Month

BY KAYLA NOBREGA

 

The beginning of February marked the start of the UAE’s Innovation Month. Throughout this month, there will be exhibitions all over the United Arab Emirates, particularly in Dubai and Abu Dhabi, showcasing the latest in technology and innovations.

Virtuality is proud to have been a part of Abu Dhabi Innovations Week 2019, alongside Abu Dhabi Ports.

We created an Augmented Reality game for the guests of the Innovations Exhibition to be able to interact with Khalifa Port’s operations.

Using ‘Image Tracking,’ users scan the trigger and Khalifa Port is augmented on the device.

Abu Dhabi Ports Augmented Reality

Abu Dhabi Ports Augmented Reality

The goal is to park a vessel at Khalifa Port using the controls on the screen.

AR game Abu Dhabi Ports

Augmented Reality Game Abu Dhabi Ports

Augmented Reality Game Abu Dhabi Ports

Abu Dhabi Ports Augmented Reality Game

Augmented Reality games are a great way to keep event visitors engaging with your exhibit in an entertaining way!