Nike Fit – Augmented Reality Measuring Tools

BY KAYLA NOBREGA

 

One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit.

After finding that 60% of people wear the wrong shoe size, Nike has announced that they will be using an innovative Augmented Reality measuring tool in their mobile application called ‘Nike Fit’ to solve this problem.

All the user has to do is stand against a wall, and hold their device over their sock-covered feet. Using Augmented Reality measuring tools, Artificial Intelligence, and algorithms, the Nike Fit app will scan your feet and let you know what shoes size you are.

 

Nike Fit AR app

 

This process takes up to a minute to complete.

Augmented Reality measurement tools are becoming more popular, and can be used on smart phone devices to measure things like furniture and room dimensions.

Locomotion and Motion in Virtual Reality Experiences

BY KAYLA NOBREGA

 

Virtual Reality is all about immersion, and the success of a virtual experience lies in how convinced a person is that they are no longer a part of physical reality.

This is why many virtual reality experiences incorporate locomotive and motion sensor hardware to make experiences more realistic and synchronized. Below are a few types of locomotive and motion detecting hardware options that are being used to enhance virtual reality experiences.

  1. Hand-held controllers

Movement through hand-held controllers is enabled by clicking on different points within the experience to teleport there. This type of movement is guided by a faded transition.

Movement and locomotion in Virtual Reality VR

 

  1. Trackers

These are sensors that go on your hands and feet. The hardware translates the movements you make into the game. These trackers can also be in the form of gloves, and can also be attached to certain objects.

Locomotive hardware for Virtual Reality

 

Movement in Virtual Reality experiences

  1. VR treadmill

A virtual reality treadmill operates exactly as a fitness treadmill. It allows you to explore the virtual world in which you are immersed by walking through it. It is limited to only forward and backwards steps, but is not limited by pace. The speed at which you choose to walk or run is translated into the virtual experience.

Movement in Virtual Reality

 

  1. Omni-directional treadmill

This hardware functions as the VR treadmill, but is not limited by direction. It is a circular piece of equipment, with barriers for the user’s balance and also to prevent walking too quickly and off of the treadmill. This allows users to explore the virtual space in any direction and at any pace they choose.

Locomotive Hardware for Virtual Reality

 

Locomotive hardware for Virtual Reality

Fairy Lights; Holograms that respond to Human Touch

BY KAYLA NOBREGA

 

Holograms as a concept have existed since the 1940’s. Holograms currently exist by a variety of means, each with its own benefits and limitations.

One of the limitations of holograms is that they are not fully interactive. Trying to touch a hologram could interfere with how the lazer is reflecting the image, and so interrupt the holographic image on display.

This limitation has been overcome by a team of Japanese scientists from the Digital Nature Group. Using short lazer pulses at very short intervals, a hologram is created that can be felt. The hologram itself reacts to touch by changing shape or moving away.

Abu Dhabi International Book Fair 2019 Event Activation

BY KAYLA NOBREGA

 

The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner.

Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands at the event. Our concept was to allow the exhibit visitors to create their own personalized comic book cover, by taking a photograph of themselves as one of their favourite DC heroes.

Whether they wanted to be Batman, the Joker, or Aquaman; visitors would stand for their photo in front of our booth. The photo was printed and then stuck on their booklets as their very own comic book.

 

Abu Dhabi International Book Fair Comic Corner

 

DC Comic Book Heroes

 

Abu Dhabi International Book Fair

Augmented Reality Updates to Google Search

BY KAYLA NOBREGA

 

Google has recently announced updates to Google search.

There are a few new features such as Google top stories, Google Assistant and Lens, Augmented Reality, and 3D objects. The one that has interested us the most is Augmented Reality.

Google is implementing Augmented Reality in their search results as a means for users to interact with their search topics in more depth.

For example; if you search up an animal, you can place the animal in your home, classroom, or workplace through Augmented Reality. This will allow you to interact with the animal, and view it from all angles. You can view its movement, and make learning about a topic more exciting.

 

 

This Augmented Reality feature in Google search will also work for online retail purposes. If you would like to see what a piece of furniture would look like in your home before you buy it, you can search it up on Google and augment it into the room.

The Augmented Reality update should be available by the end of May!

“Think with AR” Award Winning Snapchat Filter at Dubai Lynx 2019

BY KAYLA NOBREGA

 

Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.

The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.

The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:

 

Our Snapchat filter was awarded first place. Well done to our team!

Emergency Response Training with Virtual Reality

BY KAYLA NOBREGA

 

Virtual Reality training for emergency response units applies similarly to Virtual Reality training for HSE inspections.

  • Environment

A trainee can be immersed in any kind of environment, and face any kind of emergency situation through Virtual Reality. VR provides a risk-free way to experience and explore different scenarios to give the trainee experience they need without putting their lives in danger.

  • Equipment Training

Training content can be broken up into different categories. Scenario training, where users are immersed into different situations. Equipment training where they get to explore the different equipment that they are required to use. In VR, notes can be added to show instructions and trainees can experiment with the equipment to learn about it. Because this is digital resources are not wasted and a trainee can spend as much time with each piece of equipment as they need.

  • People Skills

Through the VR experience, conversations with people can be simulated as well. This can be used to teach trainees about how to deal with the people at the scene of the emergency situation. They can learn how to deal with panic, crying, anger and frustration, as well as fear. People skills are essential to responding to emergency situations and can be developed through Virtual Reality Training.

  • Monitoring

Virtual Reality Training software also enables supervisors to monitor their trainee’s progress. This helps give an indication of areas where they excel, and areas that require improvement. This assists both the company and trainee to direct the training more effectively.

 

Projection Mapping as an Event Activation for your Brand

BY KAYLA NOBREGA

 

  • What is Projection Mapping?

Projection Mapping is using video footage and displaying it over a 3D object to create a dynamic presentation. Projection Mapping is also referred to as ‘Spatial Augmented Reality” as it projecting digital information over a physical space.

  • How does Projection Mapping work?

Projection Mapping is the display of digital objects in the form of animated videos or recorded video footage onto 3D physical objects. It is different from flat-screen mapping as the visuals are able to appear wrapped around a 3D object – such as a building.

  • Why Projection Mapping?

Projection Mapping as an event activation or event display is a creative way to showcase information. It is interactive and brings an element of awe to the message you are portraying. Traditional means of getting information to your audience at events are dying out as “boring” as interactive technology make it more exciting.

  • Examples of Projection Mapping

Examples of Projection Mapping can be found right here in Dubai. Have you been to Dubai Festival City Mall and watched the fountain and light display? The fountain is used as a surface onto which video footage is projected.

 

Another example is where Fanta Middle East used Projection Mapping as a way to market their product at Dubai Mall.

 

 

 

 

Augmented Reality User Guide – Bringing Your Content To Life

BY KAYLA NOBREGA

Your company already has content for the different operations that happen throughout the different departments. Are the booklets being read? Are the user and maintenance guides being used for their intended purpose?

People do not refer to guides unless they are needed, and when they are needed it is usually due to an urgent matter. Augmented Reality makes your content easily accessible and helps display it in a way that is easy to follow and understand.

Augmented Reality adds a layer of entertainment to the information as well. Content that is important can also be displayed in a way that makes it exciting to look at; AR does this in a way that makes sense and engages the viewer.

Use of Augmented Reality technology enables a company to have their own mobile application which can be used internally, or by consumers as well.

Below is an example of how Augmented Reality guides work.

 

Virtual Reality Skills Training for Health and Safety Executives

BY KAYLA NOBREGA

 

One of the benefits of Virtual Reality is that a user can be immersed in any kind of environment, and experience a number of different circumstances as if they were actually happening. This is why Virtual Reality is the perfect training to tool for Health and Safety inspections.

Virtual Reality Training is risk-free, but because of how realistically it influences a user’s senses it gives life-like experience. This means that Health and Safety Executives can learn how to manage dangerous situations without their lives being put in danger to gain the experience they need.

For example, a fire can be simulated through a Virtual Reality experience and without the risk of getting burned or inhaling smoke, the trainee can experiment with the different tools required to put out the fire. Other dangers to consider such as electrical cables being present, or needed to evacuate people can also be simulated to ensure the trainee is fully equipped for real life situations.

 

HSE Training is broad and needs to cover a few areas. The type of training covered is dependent on the industry as well as the country in which the company is operating – due to different laws in place for Health and Safety requirements.

Below is an example of the kind of Virtual Reality training that can be done for the mining industry. You will note that the training is customized to the industry and the company.