What is Indoor Navigation? – Part 2



There are two things required to make an indoor AR location app:

  1. Beacon Technology:

This method entails placing Bluetooth Low Energy beacons (BLE) around the areas you wish to have mapped out. These beacons are small in size and easy to hide. Whenever the user walks into the range of the beacon, it sends out a signal to the AR app via Bluetooth which alerts the software to the position of the user.

The advantage is that the accuracy of the navigation is high since the app is being fed direct information. The cost of creating such a service goes up when you want to cover larger spaces indoors as you will need a lot of sensors.

  1. AR Technology:

If you have used an Augmented Reality app that makes use of ARKit/ARCore frameworks, you would have noticed that once you place 3D content on to a surface, you are able to walk away from it and see that its location persists in the real world. This is done by making use of motion tracking technology using the sensors mentioned above so that it is able to establish how far you have walked and in which direction.

Harnessing this technology, we are able to make indoor navigation apps in Augmented Reality using only sensors. What must be considered, though, is that because of the high frame rate of the sensors small measurement errors can accumulate over time to cause a significant error referred to as “sensor drift.”

The other thing to keep in mind is that the phone needs to be aware of the initial starting point and orientation in order to establish its position. This can be done in many ways, but most commonly users will be asked to scan a predefined image target which lets the app know the initial position and rotation of the phone.

How to book a Hotel Room this Christmas Season



It is that time of the year where many people go on holiday to celebrate Christmas with their families. If not for Christmas celebrations, it is the busiest time of the year at many tourist destinations because of year end breaks.

The global Hospitality Industry experiences its busiest season during this time. It is important to gain an edge over competitor hotel brands, especially online, as that is where most visitors will be searching for their place to stay over the holidays.

Hotels are making use of virtual tours of their rooms for customers to have a better look at where they will be staying. Special features can be tagged, with promotional videos and photographs embedded into the tour as well.

We created a VR tour for the Palazzo Versace Hotel in Dubai. You can walk through their Signature Suite, have a look at the food and entertainment offers within the hotel, and make bookings. Two versions of the tour are available below.



Where will you be staying this festive season?

VR for the Events Industry – Relive a Moment



Companies invest significant amounts of resources in promotional events and yearly exhibitions, such as Gitex, to showcase their work to their various stakeholders.

These events present great opportunities for brands, but also have their limits. There are only so many people that have access to the stand at the location, within that time frame. This is where VR becomes a perfect solution for events.

Virtual tours of exhibition stands can be created with photographs, videos, and PDF documents embedded into them enabling a company’s audience to visit long after the event has ended. The virtual tour allows guests to walk around the stand and interact with it online, as if they were present at the event. The embedded material serves as extra information allowing guests to know exactly what the stand is all about.

We worked on a project like this for Paris Tokyo Live, an event company in Dubai, to showcase their client’s unique stand at Gitex. Gitex is one of the largest technology events in the world. This year was its 38th edition and stands were impressive; showcasing new technology in the worlds of AR, VR, and AI.

The VR tour we created has perpetuated the stand that is no longer available for viewing at Dubai’s World Trade Centre. The physical stand saw more than 15 000 visitors, and with the investment that went into the event captured in a single VR tour, countless more people can be a part of it – from anywhere in the world.

To interact with this tour and discover the benefits of VR in the events industry for yourself, click here.