Nike Fit – Augmented Reality Measuring Tools

BY KAYLA NOBREGA   One of the most common problems with shopping online for clothing and shoes is not being sure of the size of the item. If you are anything like me, you have returned online purchases once or twice because the size you ordered does not actually fit. After finding that 60% of […]

Locomotion and Motion in Virtual Reality Experiences

BY KAYLA NOBREGA   Virtual Reality is all about immersion, and the success of a virtual experience lies in how convinced a person is that they are no longer a part of physical reality. This is why many virtual reality experiences incorporate locomotive and motion sensor hardware to make experiences more realistic and synchronized. Below […]

Abu Dhabi International Book Fair 2019 Event Activation

BY KAYLA NOBREGA   The Abu Dhabi International Book Fair was held at the end of April 2019, and it was Virtuality’s pleasure to partner up with Top Gear Promotions for the Comic Corner. Visitors arrived at the event and received a booklet that they had to fill up with different things from the stands […]

Augmented Reality Updates to Google Search

BY KAYLA NOBREGA   Google has recently announced updates to Google search. There are a few new features such as Google top stories, Google Assistant and Lens, Augmented Reality, and 3D objects. The one that has interested us the most is Augmented Reality. Google is implementing Augmented Reality in their search results as a means […]