Dubai Future Accelerators, HTC Vive, Burj Khalifa, and Virtuality

BY KAYLA NOBREGA

 

Dubai Future Accelerators launched the ‘VR and Beyond” challenge in partnership with Burj Khalifa and HTC Vive Middle East.

There were 118 applicants from all over the world, and Virtuality is proud to be a local company part of the top 6 finalists.

Our talented team has been busy with production for the past month, and will be presenting our prototype later this week.

 

Have you heard of Social Virtual Reality? What is it?

BY KAYLA NOBREGA

 

Social Media has changed how we communicate with loved ones, for business, and with brands. Just when you thought more change in communication was not possible, Virtual Reality is adding another level to how you interact with people online.

Social Virtual Reality is where users can immerse themselves in the online world to communicate with other users as a customized avatar. You can liken social Virtual Reality to live interaction; it is face-to-face. Social Virtual Reality allows you to virtually appear in front of someone who is sitting on the other side of the world.

Social Virtual Reality is a fun way to interact with people online. Not only can you have a conversation with them, but you can dance, explore different environments, and even go shopping online together.

One of the best platforms for Social Virtual Reality is vTime. You can sit with three other people in a campfire-like style in different environments – including outer space and under the sea – and have a conversation.

Social Virtual Reality is an innovation which is enhancing our online experiences.

AR & VR Definitions – PART 2: Virtual Reality

BY KAYLA NOBREGA

 

In our last post we shared AR related vocabulary, and in this post, we will do the same for VR.

1 – Virtual Reality

Virtual Reality is the construction of a digital world that can be experienced through different hardware. It manipulates the senses to convince the brain that the surrounding reality is the digital world and so the body reacts accordingly.

2 – Immersion

Immersion is when a physical person is put into a digital simulation of an alternate environment. This works by feeding the body’s senses information that makes the brain believe that the body is in a certain environment.

3 – Interaction

Interaction is the level at which the digital object can respond to the actions of the user toward it. This could be as basic as the object being able to change size, to having a character sit alongside you.

4 – Bounding Box

The area visible within the VR headset that indicates where the VR experience is taking place in the physical world. The area must be free of obstacles, and leaving the bounding box will take the user out of range of the sensors that enable tracking for the VR experience.

5 – Head-mount Display (HMD)

An HMD is a form of VR hardware that displays the necessary audio and visual content of VR experiences. It is worn on the head so that it can reach the eyes and ears, and also render the hands free for using controllers.

The benefits of high quality visual content

BY KAYLA NOBREGA

 

Throughout the years I have been a photographer, I have found that a lot of business owners do not see the point of budgeting for a good photographer. It seems that not that many people are aware of the benefits of high quality visual content.

With almost every business in the world needing to make sure they are present on social media, high quality photography and videography has become a necessity; and here is why:

1. First Impressions
You have also been told that first impressions matter, right? We live in a time where often a client’s first impression is formed through encountering a company online. Whether it is through your website or your social media profiles, they encounter your brand and portfolio online before physically meeting you.

This means that whatever content they are presented with shapes their impression of your company. Bad quality images, terribly worded captions, and amateur videos give exactly that impression. Bad quality. Terrible. Amateur.

High quality images taken by a professional who understands lighting, composition, and colours allows your brand to share images that capture an audience’s attention and makes your company look the part. High quality. Professional. Captivating.

2. Trust
A basic level of trust is automatic when a brand presents itself well. High quality content that is aesthetically appealing and easy to engage with attracts viewers to a brand. If content is managed properly, eventually attention turns into loyalty.

You cannot gain a customer’s loyalty without first gaining their trust, and a brand with poor visuals is usually avoided. The negative connotations of poor quality advertising is that whatever the brand is offering must be of poor quality too, and so they cannot be trusted.

How many times have you turned away from a company’s site, and so their brand, because of how it strained your eyes? How many times do you think someone has felt this way when it comes to your brand?

Visual content has always been needed and used by businesses – in newspapers, on billboards, and now online. It has almost been important that businesses share creative, well-thought out, high quality content; now even more so that everyone is digital.