Top Three Trends for Events in Dubai for 2019

BY KAYLA NOBREGA

 

Augmented Reality Games

Keep your guests engaged and entertained with an Augmented Reality Game. Guests will scan a trigger through a customized application on a mobile device – iPads are the most popular due to their size and AR compatibility – and the Augmented Reality game is activated on the screen.

The game can any the brand and any activity that promotes the product, service, or value that is being launched, taught, or promoted. For an example, have a look at what Abu Dhabi Ports did for Abu Dhabi Innovation Week 2019.

Virtual Reality Tours and Experiences

Creating a Virtual Tour or Virtual Reality brand experience is a highly interactive way to engage with event visitors. It is a good way to introduce your audience to an aspect of your brand that they are not commonly able to experience.

For example, you can take a tour around different wine farms in South Africa at a wine tasting event in France. Just put on the Virtual Reality headset and be transported to where the wine is made.

Holographic Displays

At events where there are speeches and presentations being given, new ways are being sought to keep guests entertained without losing the point of the message.

Interactive holograms, pre-programmed to co-ordinate with the spoken content, are a practical and entertaining way to present information to your audience. While a presenter speaks, animated visuals are displayed on stage via a screen.

Fireworks Experience – Happy New Year!

BY KAYLA NOBREGA

 

HAPPY NEW YEAR!

If you just celebrated the coming of the new year in Dubai, you got to enjoy incredible displays of fireworks.

Dubai set a Guinness World Record for the World’s Biggest Pyrotechnics Display with its fireworks show in 2014, having spent $6 million on 400 000 fireworks!

If you were not in Dubai, you unfortunately did not get to experience this year’s fireworks. Luckily for you, like with every other location sensitive experience, VR technology can bring fireworks to you.

Have a look at this example below through your VR headset:

What happened in 2018

BY KAYLA NOBREGA

 

Well, it is that time of the year. Soon we will all be establishing New Year’s resolutions, and 2019 will kick off.

In this post, we would like to take some time to look over 2018 for the incredible year it has been for Virtuality.

We started by creating virtual tours of property listings for real estate companies in Dubai. As we explored the possibilities of AR and VR we were able to launch in February of this year as AR and VR specialists.

Since then we have had the pleasure of working with some incredible clients on different AR and VR projects. We created virtual tours for TRA at Gitex 2018, Palazzo Versace Hotel, and American School of Dubai.

We implemented VR solutions at events and exhibitions, as well as for restaurants and a food truck supplier!

360 photography and videography are becoming popular options for events and marketing. Businesses are using 360 tours to showcase their office spaces; we created one for Scissors Tailoring Studio at Kempinski Hotel and Residences on Palm Jumeirah.

We also used our virtual tour of Marina Gate to incorporate 3D design.

The most exciting part of the year for me has been the launch of Virtuality Studios! We have a YouTube channel dedicated to tutorials, discussions with industry professionals and experts, as well as behind-the-scenes of what we got up to “this week at Virtuality.”

2018 was a great first year for us! We are excited for what the new year has for us, and we look forward to sharing it all with you!