“Think with AR” Award Winning Snapchat Filter at Dubai Lynx 2019
BY KAYLA NOBREGA
Three of our team members; Louis Ambroise, Nairah Thaha, and Fabian Pulido, entered the Snapchat “Think with AR” creative competition.
The creative brief was to design a Snapchat lens to encourage users to donate to Médecins Sans Frontières (MSF). Their cause is to help children in countries affected by war.
The Snapchat filters were assessed based on three criteria; informing users of what is happening in Diffa, Niger, encouraging them to donate to MSF, and creativity. Below is the Snapchat filter our team conceptualized and produced:
Our Snapchat filter was awarded first place. Well done to our team!