BY KAYLA NOBREGA
Video content creation for social media is important because of the increase in engagement and ability to showcase a brand in more detail. Below are three things to keep in mind when coming up with ideas for video content.
Instagram can host a maximum of 1 minute per video as a post. Insta-stories are not as limited in duration. Neither are Facebook, LinkedIn, and obviously YouTube. However, a person’s attention span only lasts so long when it comes to videos on social media, and is largely based on the topic. It is found that videos ranging between 20 to 45 seconds are the best use of video time. The most effective videos are those that can convey a message in a creative way in the least amount of time.
The way your video starts is the most important part of it. It is your first chance to capture your audience’s attention so that they watch your video until the end. Using elements such as bright colours, big text, unusual subject matter, and captivating music is a good way to attract your viewers’ focus. If your introduction is not captivating enough, viewers may scroll past your video without giving it any thought. Instagram viewers spend on average 2 seconds looking at a post, so you have that amount of time to make them want to continue watching. On YouTube, advertisements are given 5 seconds before they can be skipped so creators have a relatively short time to make a good impression.
The conclusion of the video is the aspect that ties everything together. If a viewer reaches the end of your video and does not see the point of it, it is difficult to keep them coming back to your content. You do not want a strong introduction promising the video is worth watching and then letting your viewers down by not delivering on that. What helps with the flow of your video is knowing exactly what information you would like your video to share with your audience.
Videos are an opportunity for a brand to showcase their creativity and invite their audience to get to know their brand more.