BY KAYLA NOBREGA
Augmented Reality Games
Keep your guests engaged and entertained with an Augmented Reality Game. Guests will scan a trigger through a customized application on a mobile device – iPads are the most popular due to their size and AR compatibility – and the Augmented Reality game is activated on the screen.
The game can any the brand and any activity that promotes the product, service, or value that is being launched, taught, or promoted. For an example, have a look at what Abu Dhabi Ports did for Abu Dhabi Innovation Week 2019.
Virtual Reality Tours and Experiences
Creating a Virtual Tour or Virtual Reality brand experience is a highly interactive way to engage with event visitors. It is a good way to introduce your audience to an aspect of your brand that they are not commonly able to experience.
For example, you can take a tour around different wine farms in South Africa at a wine tasting event in France. Just put on the Virtual Reality headset and be transported to where the wine is made.
At events where there are speeches and presentations being given, new ways are being sought to keep guests entertained without losing the point of the message.
Interactive holograms, pre-programmed to co-ordinate with the spoken content, are a practical and entertaining way to present information to your audience. While a presenter speaks, animated visuals are displayed on stage via a screen.