Corporate Trainings | Employee Trainings | Team Building Events
Virtual Reality in Marketing
The goal of any good marketing specialist is to create a means for the highest engagement between the business and the consumer. Current communication strategies include interactive images and videos, but interaction is limited. Virtual Reality is immersive, and so brings with it a higher level of interaction.
This has brought about higher engagement from customers; with the Real Estate Industry as an example, clients spend 52% more time with a property advertisement when a VR tour is included. This means marketers have 52% more time to share their message with their audience. The world of marketing is continuously changing, and its future lies in VR.