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BY KAYLA NOBREGA

 

A cinemagraph is a combination of motion footage and static images. The final product is a looped pattern of repeated motion that portrays a certain message.

For example, here is a cinemagraph Virtuality has created for Kiza, the African themed Lounge and Restaurant in Dubai.

It is a combination of video footage of the beverage being poured, as well as an image – which in this context is referred to as a “clean plate” – that keeps any surrounding movement from showing and distracting from the main subject.

Cinemagraphs are a great way for restaurants, hotels, cafes, and catering services to showcase their food on social media and other digital marketing platforms. It is fun and entertaining, and makes good use of the fact that people “eat with their eyes” before making an order.

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