What is a “Call to Action” and why do brands need to use them?
BY KAYLA NOBREGA
A “call to action” is a prompt to your audience to respond to your social media post, recently public blog post, event invitation, or survey. It is supposed to entice your audience to engage with your brand and your brand’s message.
It can be argued that people do not like being told what to do, and so brand’s need to be innovative and considerate in how they call people to respond to the content that they publish.
One of the most compelling calls to action that can be found on the internet is the “play” button. It entices the viewer to interact with the content without demanding that they do so.
This type of call to action doesn’t take up much of the viewer’s time which makes it easy and convenient.
This is another reason why video content is so important to include in your digital marketing strategies.